MAM

Leo Burnett's digital agency Indigo Consulting appoints Devang Raiyani

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/smartcrop_800x800/public/images/tv-images/2016/10/17/devang-raiyani-800x800.jpg?itok=Kyf29L3s

MUMBAI: Leo Burnett Group’s specialized digital agency Indigo Consulting has appointed Devang Raiyani as its national head of strategy. Raiyani will report to Leo Burnett South Asia chief strategy officer Dheeraj Sinha.

In his new role, Raiyani will be responsible for working with the management team to carve out a differentiated offering in an increasingly crowded digital space, and leverage digital not just as a media channel, but also as a tool to solve business problems. He will work closely with Navin Kansal, National Creative Director, Indigo Consulting.

Welcoming the agency’s newest key hire, Sinha said, “Devang has a fantastic ability to weave through culture, technology and data to arrive at business solutions. He is an entrepreneur at heart and brings tremendous action orientation to strategic thinking. I am extremely happy to have Devang on board as a part of the strategy team at the Leo Burnett Group. I am certain that his ability and energy will push Indigo consulting to greater heights.”

Devang's strengths lie in building core propositions for brands and businesses, and designing long term IP beyond campaigns. His thought pieces have been featured in publications like The Hindu Business Line and The Financial Express, among others. His current area of focus is delivering ROI on brands' content and social efforts.

From bridging the gap between content and commerce with technology to building ad tech products and helping start specialist practices at advertising agencies, Devang has worn many hats across agencies and startups. In his previous stint as Head of Product Strategy with Advocacy Asia, he led the development of the company’s gamified engagement platform.

Kansal further added, “Devang is among the rare breed of hybrid strategists who leads with cultural and consumer insights and marries them with the digital way of life. I look forward to partnering him in our endeavour to consistently create brand fame and move business. I believe his solid yet audacious thinking will add to the momentum of Indigo Consulting and build on the three pillars of people, product and profit.”

Raiyani said about his new role, “Leo Burnett is without a doubt one the most ambitious agencies around and is pushing the boundaries of what an agency is expected to deliver to clients. Digital is at the forefront of this ambition and I'm excited to create some great work with the team at Indigo."

Apart from working with startups, Raiyani has also worked with Grey whereby he led their key accounts in Mumbai. He was also the Senior Planning Director at Bates CHI & Partners, where he helped shape the agency’s shopper marketing practice.

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/10/23/Mehul_Gupta_1.jpg?itok=sw9Og74J
Enerzal salutes unsung heroes - soldiers

MUMBAI: Enerzal, a balanced energy drink, has launched its campaign saluting soldiers who, even on the auspicious Diwali occasion, are protecting India's borders - A responsibility taken out of passion and love.

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/10/23/RBI.jpg?itok=LDs1jP1g
Ad agencies to be empanelled for RBI work

MUMBAI: The Reserve Bank of India (RBI) is planning to empanel advertising agencies for undertaking activities ranging from regular tender notices to full-fledged multimedia, multi- language ads across electronic and print media. The empanelled agencies would be conceptualising, designing and...

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/10/23/Diwali_ad1.jpg?itok=4r5sTzZx
Diwali ads - the new age way of storytelling

MUMBAI: The advertising sector has undergone an evolution over the years. The storytelling has matured, creatives have changed, and brands are experimenting with fresher and innovative ways to connect with their audience — on television, social media and digital.

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/10/23/Vishnu_Mohta1.jpg?itok=IhgNtzi1
#hoyejak: We used all SVF properties to promote Hoichoi, says Vishnu Mohta

Imagine, what will pop up in your mind when you hear ‘Let’s do it’ or ‘Ho jaye’, something naughty or kinky? But, these are words regularly used by Bongs in their day-to-day lives.  Hoichoi however made it into a happening and impactful campaign. The recently-launched OTT platform Hoichoi buzzed...

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/10/19/sameer.jpg?itok=g3rkv6bm
Barbeque Nation campaign promotes family dining during Diwali

NEW DELHI: Casual dining restaurant chains Barbeque Nation has launched a promotional campaign Tyohar Ek Roop Anek urging people to indulge in family dining at the restaurant this Diwali. The campaign was conceptualised considering the excitement and bustle during Diwali and the need to unwind and...

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/10/18/martin.jpg?itok=hVtBf-Iz
Martin Sorrell bullish on India

WPP chief executive officer Martin Sorrell is bullish about India’s economy. He believes the GST switchover pangs and demonetisation were only temporary hiccups.

MAM Media and Advertising People
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/10/18/cartlane.jpg?itok=O-jhfRel
Lowe Lintas adds sparkle to Caratlane’s #GetDiwaliReady

During Diwali, online or retail brands in any category be it apparels or malls or real estate or automobiles and even jewellery are vying for attention saying ‘buy me’ by offering discounts and cashbacks.

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/10/18/jitendra_0.jpg?itok=H6TjyqAz
Max's fresh take on contemporary urban lifestyle

Max Fashion recently launched its latest TV commercial. The film has been conceptualised by JWT and leverages the insight that there are endless ways to win your partner back after a tiff.

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/10/18/Shatrughan_Sinha.jpg?itok=4cPoJebV
Shatrughan stimulates all against counterfeiting and piracy in FICCI ad

MUMBAI: Amidst of festival season this year, the veteran actor and MP, Lok Sabha, Shatrughan Sinha has joined hands with FICCI CASCADE (Committee Against Smuggling and Counterfeiting Activities Destroying the Economy) for an awareness campaign against illicit trade. Sinha has released a video...

MAM Marketing MAM

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories