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Leo Burnett's Dheeraj Sinha invited to speak at the Next 4 Billion Seminar, by the Innovation Centre Denmark

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MUMBAI: The seminar is scheduled on the 9th and 10th June in two cities of Denmark Copenhagen and Aarhus, respectively. Orgainsed by the Innovation Centre Denmark, the seminar aims to bring insights about the changing consumer dynamics of India, China and Brazil.

Three international speakers, namely, Dheeraj Sinha from Leo Burnett Group (India), Carolina Nacle from Data Popular (Brazil) and Mark Tanner from China Skinny (China) will throw light on these mega markets that comprise the next 4 billion consumers.

Designed for the Danish small, medium and large sized businesses, the seminar will address how innovative business models and product adaptation can help companies develop the right strategy and mindset to be successful in these markets.

H.E. Peter Taks?e-Jensen, Ambassador of Denmark to India, says, ?We are excited about the growth and the positive change that India is going through. India along with the other emerging markets like Brazil and China present a big opportunity for businesses in Denmark. Dheeraj is an expert in understanding the cusp of cultural and consumption change in India. Through this seminar, I believe we will be able to answer some of the key concerns of Danish audience about India and other geographies.?

Dheeraj Sinha, Chief Strategy Officer, South Asia, Leo Burnett, says, ?The Indian middle-class market has proved to be an opportunity for many while it has turned out to be an opportunity-lost for many others. My recent work has been to decipher the patterns behind what makes for success and failure in India. I am looking forward to discussing the changing dynamics of the middle class consumers with experts from other markets and the business community of Denmark.?

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