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Leo Burnett ropes in Rachita Dutta as business head

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MUMBAI: Leo Burnett India has appointed Rachita Dutta as the business head of its Delhi office.

In her new role, Dutta will work closely with Leo Burnett’s executive director Samir Gangahar to help grow the agency’s revenue by focusing on organic growth and winning new businesses.

Gangahar said, “I am delighted to have Rachita on board. Her depth of knowledge and experience across categories and geographies would really add to the agency’s capabilities. Moreover, having had the experience of heading an agency, Rachita will add immense value to the leadership team in Delhi.”

Dutta added, “I have always admired the work produced by Leo Burnett from a standpoint of strategy and the final creative product it delivers to solve its clients’ problems. With changing times, the agency is evolving as a holistic unit, which is not only equipped to offer traditional communication solutions but also more contemporary services like digital, activations, etc. I look forward to work with Leo Burnett Delhi’s young and talented team to create communication that is creatively stimulating and relevant in the real world.”

Dutta joined Leo Burnett from Grey Sri Lanka where she was country head since 2013. During her tenure there, she played a hands-on role of consolidating existing businesses and growing the agency’s revenue through new business wins. Prior to joining Grey Sri Lanka, Dutta led Rediffusion Y&R’s LG business out of its Delhi office and also had a two year stint as Lowe Delhi vice president.

In her long spanning advertising career, Dutta has also had stints with Grey Delhi, Contract Advertising and Grey Kuala Lumpur.

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