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Leo Burnett ropes in Pranav Sharma as ECD

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MUMBAI: Leo Burnett India has appointed Pranav Harihar Sharma as Executive Creative Director. Pranav will report to Rajdeepak Das, Chief Creative Officer of Leo Burnett, South Asia.

Sharma will be based in the Mumbai office. His last stint was at Rediffusion Y&R where he was the Executive Creative Director for West and North.

In a career spanning over 18 years, Sharma has worked across several agencies such as DDB Mudra, J. Walter Thompson, Linen Lintas and Grey Worldwide, in addition to three stints at Rediffusion Y&R.

Apart from his experience as a creative in advertising agencies, Pranav is also a well-known ad and short filmmaker. He was given the script and screenplay credits of the Dabur Vatika film - Brave and Beautiful when he handled the brand?s creative business at Linen Lintas. The campaign went on to receive multiple awards in advertising festivals across the country.

Speaking about this new role at Leo Burnett India, Sharma says, ?I have always admired the kind of work Leo Burnett India has been behind. It is an agency known for its innovation and effectiveness, and that is exactly the sort of culture I want to be a part of. My role here is to extend the legacy handed over to me and churn out effective work in the space of ?content?, a key word in today?s advertising industry. I look forward to my new innings.?

Das adds, ?Pranav is a passionate and creative person who 

combines strategic advertising thinking with brilliant filmmaking skills. His understanding of the Indian consumer runs deep, making him the kind of talent that is coveted in our industry. I have great expectations from him at Leo Burnett, and I?m confident he will easily fulfil them all.?

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