MAM

J. Walter Thompson India promotes Senthil Kumar as CCO

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/smartcrop_800x800/public/images/mam-images/2015/12/16/Mam.jpg?itok=RhHQvEar

MUMBAI: J. Walter Thompson has promoted Senthil Kumar as chief creative officer (CCO) for India.

Kumar was most recently JWT India national creative director (NCD) for South and has been  the agency for the last 15 years. 

JWT South Asia CEO Tarun Rai said, “It’s a new world of communication. Creativity is no longer only about the 30-second TVC but has to work across various platforms. For this new world of communication, I needed a new age creative chief – someone who thinks digital first. Senthil is extremely talented, is focused on work and always leads from the front. His passion for excellence and his boundless energy is infectious. He will partner me in raising the bar of our creative product, building our clients’ brands and attracting the best talent in the industry.”

Kumar added, “I am thrilled to lead J. Walter Thompson India as its CCO. The opportunity to partner Tarun in steering India’s largest agency into the future, challenges and motivates me. Am proud of our current creative firepower across the country and our collective ambition will be to spearhead marketing success stories for our clients with world-beating ideas. The way forward is not just language-neutral and media-agnostic ideas, but to invent platform-specific creative solutions that solve business problems.”

“The journey is never over in this business of ideas as we continue to push harder on the creative front and attract the best talent from within and outside the industry. Our creativity should leap from deep human insight and be driven by ‘Curiosity’ and ‘Collaboration’ while we build our ‘Capability’ to generate ideas that engage with millions of consumers,” he further said.

J. Walter Thompson worldwide chief creative officer Matt Eastwood said, “Senthil is the definition of a modern ideator and leader who thrives on constantly exploring the power of new technologies and platforms to create truly pioneering work. His boundless energy and enthusiasm for his craft, clients and employees alike, will serve him well in guiding and building our creative brand in the region.”

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/02/27/Aamir_Khan-Nayi_Soch.jpg?itok=UNpfX0YV
Star Plus brings 'Nayi Soch' with Aamir for Women's day

MUMBAI: Star India has constantly endeavoured to inspire social change through its thought-provoking programming, and this mission is reflected in the journey of its ‘Nayi Soch’ (new thinking) campaigns, which have continued to positively impact millions of lives.

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/02/27/Priyanka-Chopra.jpg?itok=GDkjmIHa
Delhi HC says it can't decide shampoo quality as stated in ads

NEW DELHI: A Delhi court has sent a message to petitioners that it would turn into a lab if it starts entertaining all claims made in media adverts by companies about their products.

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/02/27/Rashmi-Daga_0.jpg?itok=UTWu6_tJ
#TrySomethingNew from FreshMenu.com

MUMBAI: FreshMenu.com, one of the leading online restaurants, recently launched its online campaign, #TrySomethingNew .The series features inspiring young individuals who have dared to try something different in their lives.

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/02/24/Nishi%20Kant-800x800.jpg?itok=uIvLqDHm
Dentsu Webchutney ropes in Nishi Kant as EVP & Mumbai head

MUMBAI: Dentsu Webchutney, a digital agency from the Dentsu Aegis Network, has appointed Nishi Kant as EVP & Branch Head- Mumbai. Kant will lead the charge for the agency’s Mumbai office. He will be reporting to Dentsu Webchutney co-founder & CEO Sidharth Rao. This is Nishi’s second stint...

MAM Media and Advertising People
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/02/24/Promax.jpg?itok=nzXQfrVi
Promax & TSBI create quirky campaign

MUMBAI: Promax has brought on board, Digital first branding agency, The Small Big Idea (TSBI), to partner with them for the upcoming awards ceremony. TSBI recently kickstarted with an innovative social media campaign to announce the key note speaker for the event.

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/02/23/bjp%20%281%29.jpg?itok=p3JIhNdY
BJP, Lever rule brands, advertisers lists in Feb 2017 so far

The Bharatiya Janata Party (BJP) was the top brand in terms of television advertisement insertions for the month of February 2017 so far for weeks 5, 6 and 7 (Saturday 27 January 2017 to Friday, 17 February 2017).

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/02/23/sumanta-vikas.jpg?itok=Hc8DNKOb
HDFC hires LinTeractive for two-wheeler insurance campaign

MUMBAI: HDFC Ergo General Insurance Company has appointed LinTeractive, the digital agency of MullenLowe Lintas Group, to put together a digital campaign for its two-wheeler motor insurance products. Through this campaign, HDFC Ergo aims to reach out to its consumers and communicate the importance...

MAM Media and Advertising Account
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/02/23/Phogat-launches-Godrej.jpg?itok=OiCtOuiL
Phogat launches Godrej Interio healthcare range

MUMBAI: Godrej Interio, India’s leading furniture and interior solutions brand, launched a new health awareness campaign-sleep@10. Launched by Olympian, Geeta Phogat, the campaign was born during the product development stage of their healthcare range. #sleepAt10 is an initiative that aims to...

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/02/22/tcs%20%281%29.jpg?itok=rFDnrXZe
Japanese Super Formula: TCS named title sponsor of championship team

Tata Consultancy Services, a leading global IT services, consulting and business solutions organization, today announced that it has been named the title sponsor for team Nakajima Racing in the Japanese Super Formula Championship 2017 series.

MAM Marketing Brands

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories