MAM

Initiative appoints Alok Sinha as chief strategy officer

Sinha moves from Ogilvy & Mather, where he headed strategy for the northern region as president –

http://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2018/10/23/alok.jpg?itok=_scyUCBM

MUMBAI: IPG Mediabrands has appointed Alok Sinha as chief strategy officer in line with the agency’s transformational vision merging legacy with new-age dynamism.

In his new role, Sinha will be driving Initiative’s strategic planning nationally and will be working collaboratively with all clients of the agency, including Amazon, Reckitt Benckiser, Bajaj Auto, Dish TV, Too Yumm, Anchor Electricals, and Carlsberg, to name a few.

Sinha moves from Ogilvy & Mather, where he headed strategy for the northern region as president – planning. 

“Alok comes with multifaceted experience which is rare to find – research, consumer insight, tools, media strategy and account planning in a creative agency. His coming on board is a demonstration of our commitment to raising Initiative’s strategy, tools and product to a whole new level. I am delighted to have him on board,” says IPG Mediabrands CEO Shashi Sinha. 

Armed with a bachelor’s degree in Physics and an MBA in Marketing, Sinha began his career as a trainee with Lintas (now Lowe) in Mumbai with its research wing, Pathfinders. He then moved to the Gallup Organisation, where he managed to transform its smallest revenue client into its biggest.

Seeking a more well-rounded exposure, Sinha then moved to the creative side and joined Ogilvy & Mather as a planner, where he worked on brands like IBM, Unilever and Vodafone. His stint in Ogilvy was followed by a long period in media agencies, including Carat and Mindshare, in multiple roles ranging from communication planning & business development to strategy and tools and process both in India and the Asia Pacific region.

Talking about his association with Initiative, he said, “I am back to Media where my heart belongs. Initiative is in a process of transformation and I am thrilled to be part of this change.”

Latest Reads

http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/04/22/FBB.jpg?itok=P2TZpMBt
fbb celebrated world shorts day with Rapper Chandan Shetty in Bengaluru

fbb, the fashion destination at Future Group, is back again this year with World Shorts Day on 21st April.

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/04/22/aspire.jpg?itok=HSvTAprS
Panasonic India takes modern lifestyle to a new high with its latest brand campaign #AspireToMore

In an endeavor to provide total lifestyle solutions for its customers, Panasonic India, has recently launched a new marketing campaign “AspiretoMore” for its range of premium home appliances.

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/04/22/ottomate.jpg?itok=qNoGbpRV
Ottomate and The Womb bring ‘common sense’ into smart fan innovations

In a category that has seen next to no meaningful innovation in the last 100 years, Ottomate plans to bring innovations to fans that today’s Indians truly want.

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/04/22/mullen.jpg?itok=u0MT82BG
Mullen Lintas Bangalore to step up Ruosh creative mandate

Ruosh – premium footwear and accessories brand – has appointed Mullen Lintas as its brand agency.

MAM Media and Advertising Account
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/04/22/cornitos.jpg?itok=q5T8KQFm
Innovative product from Cornitos - Mélange Veggie Nacho Crisps

Keeping pace with the trend of healthy snacking, Cornitos has developed a innovative product - Mélange Veggie Nacho crisps, made from natural vegetable extracts blended with Corn Masa & seasoned with Himalayan Pink Salt and Roast Garlic.

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/04/22/DAN.jpg?itok=3TlcVsYz
Kingston Technology, InDeed launch ‘Earth Edition’ flash drives on World Earth Day

In a bid to draw attention towards our planet’s current state, Kingston Technology has launched #EarthEditionDrive, which turns the Earth into a USB flash drive that educates and drives people to take action.

MAM Marketing Brands
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/04/22/ogilvy.jpg?itok=j7n2l8Ad
Ogilvy and Cricket.com

Introducing Cricket.com, a new sports content website and app for cricket fans powered by innovative data driven insights and content offerings.

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/04/22/cartoon.jpg?itok=rkshX124
Cartoon Network collaborates with POPxo to launch The Powerpuff Girls collection

Cartoon Network continues its 20th-anniversary celebrations of The Powerpuff Girls by unveiling an exciting collaboration with POPxo, India’s largest community for women.

MAM Marketing Brands
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/04/22/Fit_Glow.jpg?itok=ragwg2Fa
Fit & Glow's digital-first marketing strategy

When in 2013, we started our company Fit & Glow Healthcare Pvt Ltd it was to work around our passion for health, wellness and nature-inspired beauty products. We wanted to introduce to the consumers a new concept of products which contained the best and the purest forms of bio-actives and...

MAM Marketing Brands

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories