MAM

Industry veterans gear up for Standard Chartered Mumbai Marathon

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/smartcrop_800x800/public/images/mam-images/2016/01/14/5e501cbc-9308-43ca-9875-f7e54256ee43.jpg?itok=gBxFg3ZS

MUMBAI : The city is already counting down the days to the biggest annual sporting extravaganza that Mumbaikars look forward to -- the Standard Chartered Mumbai Marathon, which is scheduled to take off in the wee hours of 17 January.

Be it the health minded ones or the record breakers or even those who simply run for a cause , every year the footfall at the marathon has only seen an upward growth. Several reports say that this year the figures may go up by four - five per cent. 

With Mumbai as the stage, it is inevitable that several media personalities will also be taking part in the event, apart from the big names from other industries like finance and technology. 

Familiar faces from media, advertising and marketing world who are expected to continue their tradition of running for the marathon include Grey Group India chairman and managing director Sunil Lulla, Ideas@bharatkapadia.com founder Bharat Kapadia and triggerbridge managing director and co-founder S Yesudas amongst others.

Yesudas confesses his life has been very hectic given his new portfolio as an entrepreneur and the launch of his new venture. Yet, he wouldn’t give Mumbai Standard Chartered Marathon a miss for the world. In fact, he recalls how he barely made it to his last year’s agency conference in Bangkok just to run for the marathon.

Having said that, he adds, “I wouldn't go all out this year unlike my previous runs for the marathon. The reason is my injured right knee.” Because of which, Yesudas hasn’t been active lately in preparing for the marathon.

“I participated for the Trivandrum Marathon in November, but since then I haven't been running much. To get good timing, practicing long runs is a must, therefore this year I will be taking it easier,” Yesudas explains.

It isn’t just Yesudas whose Mumbai Marathon will be marred a bit by injury. Well known marathon runner from the industry HDFC Life senior executive vice president Sanjay Tripathy will also skip running the full marathon due to the same. Nevertheless, Tripathy can’t help count us down the reasons why one should take running up. “Running is my passion and I have a torrid love affair with it! Running for a marathon has taken me beyond my comfort zone and helped me relax, take control over my mind and stay focused on a day to day basis,” shares Tripathy.

“I have been training myself since 2003 to participate in marathons all over the country. Every year I work on increasing my intensity and distance while reducing the amount of time. Unfortunately, this year, I will be unable to participate in the marathon as I had a bad fall on my knee a month back. A stress fracture in the femur of my left leg will keep me out of running for a good eight to 12 weeks. But injuries are a part and parcel of a runner’s life and I am determined to come back stronger,” he adds.

Industry veteran and well known marathoner Kapadia is up for the challenge this year as well. Last year, he managed to bring down his run time to 2 hours 12 mins from 2 hours 17 mins in the previous year. He hopes to beat his own record this year as well. “This will be my ninth year running in the Mumbai Marathon. My regular practice sessions are up. I usually start three and a half months before the D-Day. Right now I am going easy on running and concentrating on the right diet. The first three days of the week was protein heavy diet, while the next three days will be carbohydrate heavy,” shares Kapadia, who adds that he stopped long runs last Sunday to give his body rest.

Having said that, Kapadia doesn’t run after ranks or timings in a marathon. “I personally keep three things in mind when running a marathon. Firstly my target is to complete the entire run; secondly I make sure I have fun on the way; and lastly to keep myself injury free,” he says.

Grey Group India’s Lulla too plans to enjoy the marathon with his friends rather than keeping an eye on the clock while running. “I am doing stretches and abs to keep myself flexible for the time being,” he informs. 

“This year the marathon isn't about setting goals and breaking personal record for me. Been there and done that for the last few years. This year is about enjoying the run. I have been in and out of the city the entire year and hence hardly had the time to practice and prep up for the marathon. Not that it bothers me as this year my prime motive is to have fun with my friends who run together with me. I plan to take it slow and easy, saying hello to everyone on the way and maybe even clicking several picture to commemorate the day.”

In fact, to mark the day and instil the idea of running for just fun, Lulla and his group of friends will be sporting T-shirts with #quickie written on it.

While few familiar names are staying off the track this year, Yesudas doesn’t expect that to effect the footfall at the marathon, nor the industry’s representation in it. “I have a feeling several new faces will be seen running this year. I know that several of my friends within the industry have been gearing up to make their debut,” he says.

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/04/29/J%20S%20Khehar.jpg?itok=NkQZvxab
Surrogate ads by liquor companies not disallowed by SC

MUMBAI: The apex court of India has denied entertaining a plea that sought a ban on surrogate advertisements such as soda TVCs and ads by liquor companies. Surrogate advertising is a form of advertising that is used to promote products such as cigarettes and alcohol for which advertisements are...

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/04/28/biber1.jpg?itok=5EGWg5jP
Bajaj to lighten up India leg of Beiber's Purpose World Tour

Bajaj Electricals Limited, India’s leading player in consumer durables, fans, lighting and Engineering Projects, has announced its partnership with Justin Beiber’s Purpose World Tour in India as its exclusive lighting partner.

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/04/28/hemani-kapadia.jpg?itok=-MEIpwD9
SapientRazorfish & DigitasLBi have a new CEO - Himani Kapadia

SapientRazorfish, a part of Publicis Groupe HAS announced that Himani Kapadia has assumed the position of CEO, India, SapientRazorfish and DigitasLBi effective immediately. In this new role, Kapadia will be responsible for the growth of both businesses in India by leveraging the complimentary...

MAM Media and Advertising People
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/04/28/abhimanyu.jpg?itok=TxJTOv8f
MAN Trucks has a digital & creative Ottoedge in India

Ottoedge, a full service automotive marketing agency based in India has been assigned as the official Creative, Digital and Media agency by MAN Trucks India which is a 100% subsidiary of MAN Truck & Bus AG, Germany, the world’s leading manufacturer of trucks and buses. Ottoedge is the only...

MAM Media and Advertising Account
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/04/28/IAF.jpg?itok=nS39h1Ay
IAF campaign aims to break gender stereotypes

MUMBAI: The Indian Air Force is known to overcome barriers with courage, strength and valour. Which is why, when the whole country was debating the role of women in society, and brands were trying to create a conversation around it, the Indian Air Force took a historic step and showed the way...

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/04/28/coka.jpg?itok=Y680j-GW
New Coke leadership in India, S West Asia

The Coca-Cola Company and its Bottling Investments Group (BIG) announced today new leadership appointments for its India & South West Asia Business Unit and Hindustan Coca-Cola Bottling operations.

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/04/28/Zee%20Yuva.jpg?itok=lGM85XIB
Social Samosa 'Gold' for Zee Yuva

MUMBAI: Zee Yuva creates huge buzz in the industry by winning ‘Gold’ award in Media and Entertainment category by one of India’s top media publishing Site-Social Samosa. Zee Yuva not only surpassed regional channels but also defeated the industry honchos to win the coveted gold. This was only...

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/04/28/Baahubali-2_0.jpg?itok=M6MpHcfd
Baahubali-2 teams up with Hike Messenger & Camlin

MUMBAI: In a bid to magnify the overall output for the sequel of one of the greatest Indian Motion Picture and SS Rajamouli’s dream Project - Baahubali 2 -- The Conclusion, team Brand Street India and Why? Stay! Calm! have brought aboard two internationally viable brands Hike Messenger and Kuyuko...

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/04/27/amar.jpg?itok=LasMkKo6
Interactive Avenues wins Great Indian Workplaces Award

Interactive Avenues, the full service Digital Agency of media agency conglomerate IPG Mediabrands India has won the inaugural edition of the Great Indian Workplaces Awards (GIWA) 2017.

MAM Marketing MAM

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories