MAM

Industry grieves Anand Halve's death

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/smartcrop_800x800/public/images/tv-images/2016/11/24/andy-800x800.jpg?itok=tnnIJfeG

MUMBAI: November 23, the Indian advertising community woke up to the bitter truth that the veteran brand consultant and Chlorophyll founder Anand Halve or Andy, as he was lovingly called, is no more. Halve was not keeping well for long and finally succumbed to pneumonia the previous day.

It was Chlorophyll's MD and Halve’s dear friend Kiran Khalap who broke the news first on twitter, saying: "The Chlorophyll community grieves the untimely death of its co-founder, father of brand planning in India & friend to millions: Anand Halve."

Following this, the industry poured in with their messages of condolences, and Twitter was flooded with ‘Rest In peace’ messages addressed to him, some even quoting lines from verses he had penned.

Harsha Bhogle: Am in agony at the passing of Anand Halve,one of the finest minds in advertising & someone who was always very kind to me when I started out.

Journalist Sucheta Dalal ‏: Just heard the really sad news that our friend @anandhalve is no more. #RIP U will be sorely missed Andy ... and your guidance & support.

MasterCard head of MasterPass Monica Jasuja: R.I.P. Anand Halve, I miss his positive motivational friendly self on Twitter. Pls keep him in your prayers.

OgilvyOne SVP Namrata Balwani: Very sad to hear of the passing away of a legend. What a mind. Still remember Anand Halve teaching us at MICA. And his shairi tweets.

Addressing Halve as ‘first of the planning tribe’ Ambi Parameswaran also took to social media to express his shock.

Often credited as the pioneer of account planning in Indian advertising, Halve’s influence in the advertising world runs far and deep that even those who didn’t know him in person expressed their shock upon hearing the news.

“It is unfortunate that I didn’t know him too well in person but I can attest that his contribution to the advertising fraternity will be forever cherished. As a person, he was well-liked by his peers and he will be dearly missed,” shared Publicis south Asia CEO Nakul Chopra.

Before setting up Chlorophyll in 1999, Halve was associated with Enterprise Nexus for close to a decade. He has also closely worked with the legendary adman Mohammed Khan. Halve started his advertising journey way back in 1977 by joining Lintas, post that he spent a short time at the start-up Fulcrum with Kersy Katrak.
Lintas grieved his loss by releasing a creative tribute to remember the genius that Halve was.

"Andy was one of the finer minds in advertising, always ready to share his insights with both, the journalistic and the advertising community, whether junior, senior or peer. He was a futuristic thinker who embraced brand understanding, research and planning way ahead of others in that glorious period of advertising in the late eighties and early nineties. I remember Mohammed (Khan) relying on him greatly in those days. May his soul rest in peace," said Indiantelevision.com founder, CEO and editor-in-chief Anil Wanvari.

The Advertising Club president Raj Nayak said: "Anand Halve was one of the first account planning person I had heard of during the early days of my career. Humility was his biggest asset. Was always warm and probably one of the best strategic minds in the advertising industry. We will miss him."

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/17/Digital.jpg?itok=LM0bBxXP
Digital will be core of ad budgets by 2020: DAN report

MUMBAI: The increasing penetration of digital media in India is creating huge opportunities for marketers to reach out to untapped audiences in newer ways than before. Marketers are getting innovative with the way they choose to advertise to their audience.

MAM Media and Advertising Digital Agencies
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/17/voda.jpg?itok=llTNSmks
Vodafone brings back the Pug in AR

MUMBAI: Television viewers and spectators at Sunday’s grand finale of the Vodafone Premiere Badminton League broke into impromptu smiles when they realised they had unexpected company.

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/17/smart.jpg?itok=5qxiMtZr
Smartworks shows tech-friendly office in new ad

MUMBAI: Provider of shared work spaces, Smartworks has launched its second brand video featuring the benefits of hassle free technology to enhance collaboration and productivity for its members.

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/17/rs.jpg?itok=cJF-fG9v
Ramesh & Suresh get 'lost' again in Cadbury 5Star 3D

MUMBAI: Ramesh and Suresh are back and this time they are lost at a whole new level. Over the last twelve years, Cadbury 5Star has entertained viewers bringing to them ‘lost’ antics of the iconic duo of Ramesh and Suresh.

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/16/amazon.jpg?itok=SP1ttU6t
Amazon says out with the old in Great Indian Sale ads

MUMBAI: E-commerce giant Amazon has launched its new campaign ‘Ab Sehan Kyun Karna’ in tandem with its first Great Indian Sale for 2018. The message to the customers is to do away with the old and usher in the new for the new year. The campaign features a series of ads on various situations in...

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/16/rajiv.jpg?itok=gbuyOtMO
WATConsult celebrates 11 yrs with unique board game

MUMBAI: WATConsult, the digital and social media agency from Dentsu Aegis Network, has launched PlayAgency, an innovative board-game, as part of its 11th anniversary celebration. To break the monotony of regular anniversary campaigns, the agency came up with something unique which caters to all...

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/15/arpila.jpg?itok=Ea7gQg73
Dentsu Webchutney launches digital campaigns for Vespa Red and Aprilia

Dentsu Webchutney has created a digital campaign for Piaggio India’s trendsetting Vespa Red that was launched the month of October last year. It is an extension of its existing global collaboration with Red, an organisation that partners with global brands to create awareness and support the fight...

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/15/mentos.jpg?itok=_nB6UHxV
Perfetti Van Melle hands over media duties to Wavemaker

Perfetti Van Melle India has handed over its media duties account to GroupM’s content and technology agency Wavemaker.

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/15/rising.jpg?itok=wfrpl5-l
The rising trend of coopetition among brands

MUMBAI: Who would have thought that companies would overcome their ego and actually collaborate with other brands to come up with joint advertisements? That is the new trend in the market-coopetition (a combination of cooperative and competition).

MAM Media and Advertising Ad Campaigns

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories