MAM

ICLP announces Mark Spicer as new General Manager, India

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/smartcrop_800x800/public/images/mam-images/2014/01/17/mark-spicer.jpg?itok=RfcfiRPJ

MUMBAI: Global loyalty marketing and CRM specialist, ICLP is pleased to announce the appointment of Mark Spicer as General Manager for its India operation.

 

Based in Mumbai he will report to Dion Maritz, ICLP’s Regional Director for Middle East, Africa and India.

 

Mark joins ICLP from Aimia in the Middle East where he managed the leading telecom loyalty programme for Mobily in Saudi Arabia. He has in excess of 20 years’ experience in the loyalty and incentives industry across all sectors with previous roles at Maritz, Grass Roots and Skybridge Group. With particular experience in the telecoms and financial services sectors he has managed and delivered programmes for clients including T-Mobile (USA), O2 (UK) and Vodafone (UK) in addition to Nectar and other pre-plastic card products.

 

Mark will be responsible for managing existing client relationships and driving continued commercial growth in the country. The last few years has seen ICLP continue to invest in India and its comprehensive range of loyalty solutions and services will help develop the local loyalty market. ICLP provide loyalty solutions across varied sectors including Travel & Hospitality, Retail and Technology, Its client base has steadily increased to include both local and international brands such as Air India, Ethiopian Airlines and Café Coffee Day to name a few.  ICLP in India is also a regional centre of excellence across the Middle East, Europe and Africa for data analytics, insight and operational services, supporting international clients such as Hilton and Avios.



Commenting on his appointment Mark Spicer, General Manager India, ICLP, said: “India’s vibrant market is going through considerable change and with consumers being even more aware and informed, competition between brands to acquire and drive customer loyalty is stronger than ever. ICLP research has shown that consumers are demanding greater value, instant gratification and choice, but also want communication that is more personalised. Brands have to adapt to the speed of the market to drive customer engagement on a more emotional level, but also to ensure the customer returns for that vital next purchase. Driving insight through data analytics is of vital importance in enabling engagement success and ICLP has a proven track record in analysing and understanding customer behaviour to increase loyalty and profitability for its clients.



Dion Maritz, ICLP’s Regional Director for Middle East, Africa and India said: “Mark’s background and depth of international experience will be a real asset to ICLP in India as we invest more in the region. We recognise the value our product and service offering has for the region and we plan to leverage our group skills and assets to capitalise on the increasing demand of companies and brands for best practice loyalty initiatives in local markets.”

Mark will be delivering a keynote presentation and is also a member of the judging panel at the forthcoming Loyalty Summit Awards on January 29-30th in Mumbai.

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/10/21/Hoichoi.jpg?itok=aecnxnUe
#hoyejak: We used all SVF properties to promote Hoichoi, says Vishnu Mohta

Imagine, what will pop up in your mind when you hear ‘Let’s do it’ or ‘Ho jaye’, something naughty or kinky? But, these are words regularly used by Bongs in their day-to-day lives.  Hoichoi however made it into a happening and impactful campaign. The recently-launched OTT platform Hoichoi buzzed...

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/10/19/sameer.jpg?itok=g3rkv6bm
Barbeque Nation campaign promotes family dining during Diwali

NEW DELHI: Casual dining restaurant chains Barbeque Nation has launched a promotional campaign Tyohar Ek Roop Anek urging people to indulge in family dining at the restaurant this Diwali. The campaign was conceptualised considering the excitement and bustle during Diwali and the need to unwind and...

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/10/18/martin.jpg?itok=hVtBf-Iz
Martin Sorrell bullish on India

WPP chief executive officer Martin Sorrell is bullish about India’s economy. He believes the GST switchover pangs and demonetisation were only temporary hiccups.

MAM Media and Advertising People
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/10/18/cartlane.jpg?itok=O-jhfRel
Lowe Lintas adds sparkle to Caratlane’s #GetDiwaliReady

During Diwali, online or retail brands in any category be it apparels or malls or real estate or automobiles and even jewellery are vying for attention saying ‘buy me’ by offering discounts and cashbacks.

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/10/18/jitendra_0.jpg?itok=H6TjyqAz
Max's fresh take on contemporary urban lifestyle

Max Fashion recently launched its latest TV commercial. The film has been conceptualised by JWT and leverages the insight that there are endless ways to win your partner back after a tiff.

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/10/18/Shatrughan_Sinha.jpg?itok=4cPoJebV
Shatrughan stimulates all against counterfeiting and piracy in FICCI ad

MUMBAI: Amidst of festival season this year, the veteran actor and MP, Lok Sabha, Shatrughan Sinha has joined hands with FICCI CASCADE (Committee Against Smuggling and Counterfeiting Activities Destroying the Economy) for an awareness campaign against illicit trade. Sinha has released a video...

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/10/18/HyperCITY_0.jpg?itok=1jXuVdjr
HyperCITY rolls out maiden campaign #HarDilRoshanKaro!

MUMBAI: HyperCITY Retail (India), a hypermarket chain, has launched its new digital campaign, #HarDilRoshanKaro. The DVC captures the ever-evolving positioning of HyperCITY of providing a perfect opportunity to their patrons to be a ‘Super Hostess’, this Diwali.

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/10/18/Suraj_Nagappa-Shamsuddin_Jasani_0.jpg?itok=G1NezEEv
Isobar ropes in Nagappa as VP - south, strengthens Bangalore team

MUMBAI: Isobar India has appointed Suraj Nagappa as its vice president to head the business for south. He will be based out of the Bangalore office which boasts of a team size of over 70 and with clients like SunTv, Myntra, Wrangler, Duroflex, Air Asia to name a few.

MAM Media and Advertising People
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/10/18/Maneka_Sanjay_Gandhi.jpg?itok=Wr8lANRH
Govt launches ad to help end same-gender bias in women

NEW DELHI: An online campaign has been launched by Government to help end gender bias in women against women.

MAM Media and Advertising Ad Campaigns

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories