MUMBAI: Global loyalty marketing and CRM specialist, ICLP is pleased to announce the appointment of Mark Spicer as General Manager for its India operation.
Based in Mumbai he will report to Dion Maritz, ICLP’s Regional Director for Middle East, Africa and India.
Mark joins ICLP from Aimia in the Middle East where he managed the leading telecom loyalty programme for Mobily in Saudi Arabia. He has in excess of 20 years’ experience in the loyalty and incentives industry across all sectors with previous roles at Maritz, Grass Roots and Skybridge Group. With particular experience in the telecoms and financial services sectors he has managed and delivered programmes for clients including T-Mobile (USA), O2 (UK) and Vodafone (UK) in addition to Nectar and other pre-plastic card products.
Mark will be responsible for managing existing client relationships and driving continued commercial growth in the country. The last few years has seen ICLP continue to invest in India and its comprehensive range of loyalty solutions and services will help develop the local loyalty market. ICLP provide loyalty solutions across varied sectors including Travel & Hospitality, Retail and Technology, Its client base has steadily increased to include both local and international brands such as Air India, Ethiopian Airlines and Café Coffee Day to name a few. ICLP in India is also a regional centre of excellence across the Middle East, Europe and Africa for data analytics, insight and operational services, supporting international clients such as Hilton and Avios.
Commenting on his appointment Mark Spicer, General Manager India, ICLP, said: “India’s vibrant market is going through considerable change and with consumers being even more aware and informed, competition between brands to acquire and drive customer loyalty is stronger than ever. ICLP research has shown that consumers are demanding greater value, instant gratification and choice, but also want communication that is more personalised. Brands have to adapt to the speed of the market to drive customer engagement on a more emotional level, but also to ensure the customer returns for that vital next purchase. Driving insight through data analytics is of vital importance in enabling engagement success and ICLP has a proven track record in analysing and understanding customer behaviour to increase loyalty and profitability for its clients.
Dion Maritz, ICLP’s Regional Director for Middle East, Africa and India said: “Mark’s background and depth of international experience will be a real asset to ICLP in India as we invest more in the region. We recognise the value our product and service offering has for the region and we plan to leverage our group skills and assets to capitalise on the increasing demand of companies and brands for best practice loyalty initiatives in local markets.”
Mark will be delivering a keynote presentation and is also a member of the judging panel at the forthcoming Loyalty Summit Awards on January 29-30th in Mumbai.