MAM

ICLP announces Mark Spicer as new General Manager, India

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/smartcrop_800x800/public/images/mam-images/2014/01/17/mark-spicer.jpg?itok=RfcfiRPJ

MUMBAI: Global loyalty marketing and CRM specialist, ICLP is pleased to announce the appointment of Mark Spicer as General Manager for its India operation.

 

Based in Mumbai he will report to Dion Maritz, ICLP’s Regional Director for Middle East, Africa and India.

 

Mark joins ICLP from Aimia in the Middle East where he managed the leading telecom loyalty programme for Mobily in Saudi Arabia. He has in excess of 20 years’ experience in the loyalty and incentives industry across all sectors with previous roles at Maritz, Grass Roots and Skybridge Group. With particular experience in the telecoms and financial services sectors he has managed and delivered programmes for clients including T-Mobile (USA), O2 (UK) and Vodafone (UK) in addition to Nectar and other pre-plastic card products.

 

Mark will be responsible for managing existing client relationships and driving continued commercial growth in the country. The last few years has seen ICLP continue to invest in India and its comprehensive range of loyalty solutions and services will help develop the local loyalty market. ICLP provide loyalty solutions across varied sectors including Travel & Hospitality, Retail and Technology, Its client base has steadily increased to include both local and international brands such as Air India, Ethiopian Airlines and Café Coffee Day to name a few.  ICLP in India is also a regional centre of excellence across the Middle East, Europe and Africa for data analytics, insight and operational services, supporting international clients such as Hilton and Avios.



Commenting on his appointment Mark Spicer, General Manager India, ICLP, said: “India’s vibrant market is going through considerable change and with consumers being even more aware and informed, competition between brands to acquire and drive customer loyalty is stronger than ever. ICLP research has shown that consumers are demanding greater value, instant gratification and choice, but also want communication that is more personalised. Brands have to adapt to the speed of the market to drive customer engagement on a more emotional level, but also to ensure the customer returns for that vital next purchase. Driving insight through data analytics is of vital importance in enabling engagement success and ICLP has a proven track record in analysing and understanding customer behaviour to increase loyalty and profitability for its clients.



Dion Maritz, ICLP’s Regional Director for Middle East, Africa and India said: “Mark’s background and depth of international experience will be a real asset to ICLP in India as we invest more in the region. We recognise the value our product and service offering has for the region and we plan to leverage our group skills and assets to capitalise on the increasing demand of companies and brands for best practice loyalty initiatives in local markets.”

Mark will be delivering a keynote presentation and is also a member of the judging panel at the forthcoming Loyalty Summit Awards on January 29-30th in Mumbai.

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/06/27/sanjiv.jpg?itok=rlBR5IMv
Marquees 2017: Ad club appoints HUL's Sanjiv Mehta as jury chair

Hindustan Unilever Limited CEO and MD Sanjiv Mehta will be chairing the jury for the Marquees awards in its debut year. The Advertising Club had announced the differentiated ‘Marquees 2017’ at Goafest in April.

MAM Media and Advertising People
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/06/27/Monty%20Singh.jpg?itok=ULoJAvJ9
Gartner ranks Genpact as 'visionary' for workplace services

NEW DELHI: Global professional services firm focused on delivering digital transformation for clients Genpact has been named by Gartner as a Visionary in its January 2017 Magic Quadrant for Managed Workplace Services (MWS), North America report. Gartner also recognized Genpact across three use MWS...

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/06/27/brokerage.jpg?itok=pakZvrX4
Anuj Puri rebrands JLL's residential brokerage biz

MUMBAI: Anuj Puri, former chairman & country head of international property consultancy JLL India, has announced the launch of Anarock Property Consultants, essentially rebranding JLL's erstwhile residential brokerage business which he acquired earlier this year. Simultaneously, Puri announced...

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/06/27/inside%20%284%29.jpg?itok=QpDkWfv2
Top 10 television advertisers during first 24 weeks of 2017

BENGALURU: Hindustan Unilever Limited (HUL), Reckitt Benckiser (India) Ltd (RBIL) and Baba Ramdev’sPatanjaliAyurved Ltd (Patanjali) were the three top advertisers that have been present in all the 24 weekly lists of Broadcast Audience Research Council of India (BARC). All the three players are...

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/06/23/Anupam-Vasudev.jpg?itok=aYdMK55L
Aircel lucky customers to get up to 20 times more recharge value

MUMBAI: Tapping the increasing trend of customers choosing to recharge their phones online or through apps, Aircel, one of the leading innovative telecom brands in India, has launched an incredible talk time offer for its customers today. The offer provides an opportunity to a customer to win 20...

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/06/23/Subroto_Geed-Vishal_Maheshwari.jpg?itok=s-rLjZLV
McDowell's soda brings Viu's Daggubati show on Gemini TV

MUMBAI: Friendship and brotherhood is the support system that sees millennials through moments of self-doubt and obstacles and is truly responsible for shaping them. McDowell’s No.1 Luxury Soda by United Spirits Limited – a Diageo Group Company is now bringing alive such friendships of well-known...

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/06/23/Untitled-1.jpg?itok=t1NTJ2FS
Viacom18 working with MCGM to instal art-inspired mobile toilets

MUMBAI: In a bid to support the Municipal Corporation of Greater Mumbai (MCGM) make Mumbai open defecation-free, Viacom18 has flagged off the second phase of its Chakachak Mumbai campaign in Bandra. As a part of this initiative, aesthetically designed mobile community toilets are being used as...

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/06/22/tubelight.jpg?itok=JCsfNalw
UC News to promote ‘Tubelight’, partners SK Films

UC News, a part of Alibaba Mobile Business Group, with over 100 million monthly active users in India and Indonesia, has partnered with SK Films to promote the most awaited movie of the year - Tubelight.

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/06/22/Roda%20Mehta.jpg?itok=qX60_49A
AAAI honours senior media planner Roda Mehta

MUMBAI: The Advertising Agencies Association of India (AAAI) has announced that the recipient of this year’s AAAI Lifetime Achievement Award is Roda Mehta. AAAI Award is the highest honour given to an individual in India for his/her outstanding contribution to the Advertising Industry. The AAAI...

MAM Marketing MAM

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories