MAM

Hike strengthens leadership team with two key hires

http://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/mam-images/2015/08/19/mam%20people.jpg?itok=741OQ2fq

MUMBAI: Hike messenger is beefing up its leadership team and has roped in Vidur Vyas as VP of marketing and Sumit Mehra as studio head. 

While Vyas will be spearheading Hike?s marketing initiatives, brand positioning and strategic alliances; Mehra will be responsible for driving game strategy, development and production. The duo will be reporting to Hike CEO and founder Kavin Mittal.

Mittal said, "I'm excited to add Vidur and Sumit to our leadership team. It's great to see such strong leaders in the industry share our vision to bring India online. I look forward to working with them and leveraging their experience to build Hike into a world class product and a brand that is loved by millions in India."

Vyas added, "Hike is a fun, innovative and culturally relevant brand. I am excited by the opportunity to connect India online in a fun way and Hike is uniquely positioned to capture that opportunity."

Mehra said, ?Great games make people smile and for game developers that's the final goal. When I met Kavin and heard his vision of a digitally connected India; I saw an opportunity to deliver millions of smiles a day. He and his team are doing some amazing work with Hike messenger and I'm excited to partner with them to bring great gaming experiences on Hike. For me there can?t be a bigger challenge and a more exciting mission to do this here in India and for India.?

Latest Reads

http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/09/20/harish.jpg?itok=hc_JjLLn
NeoNiche appoints Harish Iyer as Head: Content Strategy

NeoNiche Integrated Solutions Pvt. Ltd appoints Harish Iyer as their Head: Content Strategy, adding new insights to the experiential marketing company. He will be responsible for spearheading the content services at NeoNiche.

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/09/20/dell.jpg?itok=k8FoXizx
Dell launches new campaign ahead of festive season

Dell India has launched its latest campaign, just as the festive season kicks off.

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/09/20/mullen.jpg?itok=yvTz29Z0
SBI Life emphasises on happier responsibilities to celebrating life

MUMBAI: SBI Life Insurance, one of the leading private life insurance companies in India, launched its ‘Main se Hum’ campaign today, establishing a sharp focus on the company’s portfolio of protection products. The 360 degree campaign targets millennials across multiple platforms including TV,...

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/09/20/VERTOZ.jpg?itok=9-_W8rSx
Vertoz introduces two new business verticals to its portfolio

Vertoz, a leading programmatic ad-tech and digital media company, recently announced the launch of two new business verticals - ZKraft and PubNX. In addition, it also announced the incorporation of Artificial Intelligence (AI) and Machine Learning (ML) to its proprietary programmatic advertising...

MAM Marketing Brands
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/09/20/bridge.jpg?itok=Je7LdW85
Leo Burnett India wins Bridgestone’s creative mandate

Tyre manufacturing company Bridgestone has appointed Leo Burnett India as its creative agency.

MAM Media and Advertising Account
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/09/20/fore.jpg?itok=aIqqdk_F
Forevermark's new campaign highlights the concept of self-determination

Forevermark, the diamond brand from The De Beers Group of Companies, has launched the ‘The Better Half Within’ Campaign, a reflection of the poised, powerful, and self-determined personality of the woman of today.

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/09/20/ipsos.jpg?itok=zzzebW8d
Ipsos hires Sreyoshi Maitra for senior leadership position in Delhi

Ipsos, world’s third largest market research company has hiredSreyoshi Maitrain a senior leadership position,as part of its Delhi Cluster.

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/09/20/garnier.jpg?itok=J2O4E9Ju
Garnier Color Naturals announces Taapsee Pannu, Angira Dhar, Neha Sharma as brand ambassadors

Actresses Taapsee Pannu, Angira Dhar, and Neha Sharma are the new brand ambassadors of Garnier Colour Naturals.

MAM Media and Advertising People
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/09/21/tata.jpg?itok=U-5_2MJK
Tata Ace Gold celebrates the Spirit of Entrepreneurship; announces 'Ghar Lao Gold' contest

Encouraging self-employment and entrepreneurship in India, Tata Motors Ace Gold kicked started a two month long ‘Ghar Lao Gold’ contest. Five lucky winners will get a golden opportunity to meet superstar Akshay Kumar and take home a brand new Tata Ace Gold worth Rs. 3.78 Lakhs. Additionally, weekly...

MAM Marketing MAM

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories