MUMBAI: The largest media group in Indonesia, Havas Media Group, has appointed Pranay Shah Singh as head of strategy for Indonesia.

In his new role, Singh will be responsible for strengthening the strategic output on key clients including, XL Axiata, Danone, AXA, LG Electronics and Kakao Talk. He will also work closely with account leads, innovation and new business teams to drive the adoption of group’s proprietary - meaningful brands research and meaningful connections planning process that helps brands connect with people and create shared value for brands and consumers.

He will report jointly to Havas Media Group APAC chief strategy officer SK Biswas and Havas Media Group Indonesia CEO Riadi Sugihtani.

Biswas said, “In addition to his media expertise, Pranay brings with him a lateral thinking approach to consumer insights, branding and business issues that connects well with the Meaningful Brands approach at Havas Media Group. He has also shown great curiosity and enthusiasm for the market and I have no doubt that he will prove to be an asset to our pool of clients, who are banking on our support to reach the next level in their meaningfulness journey .”

Singh joins the agency with ten years of experience in the dynamic Indian media industry, where he developed an expertise in strategic planning, media research, consulting and content marketing, working with multinational media agencies and boutique consulting. His last stint was with ZenithOptimedia India, where he led communications planning for FMCG companies like Reckitt Benckiser and Nestle. His involvement in social initiatives like Dhriti and recognition as a rising media star in India by Brand Equity magazine, are testament to his interest in the evolution of communications, and how it impacts society and culture.

Singh said, “I am delighted to be a part of the expanding Havas Media Group and exploring new media horizons of Indonesia, one of the giants of Southeast Asia that is witnessing unprecedented consumer growth.” 

Last year the group launched its second agency brand Arena in the country, which has been on a winning spree nabbing the business of Indofood and LG Electronics.