MUMBAI: Havas Media Group has appointed Josh Gallagher as its regional strategy director. Based out of Singapore, he will report to Havas Media Group Asia Pacific chief strategy officer SK Biswas.
In his new role, Gallagher will be responsible for driving offline and online strategy for the agency’s key clients including AXA, Emirates, LG Electronics and Shangri La Hotels. He will also lead the adoption of agency’s proprietary planning process Meaningful Connections Planning with an eye to deliver innovative solutions to new and existing clients.
An integral part of his mandate is to propel the uptake of Havas Media Group’s Meaningful Brands research, a unique framework that analyses and tracks the connections brands have with quality of life and well-being of consumers.
Gallanger said, “I had heard about Havas Media’s Meaningful Brands vision and found it very compelling. As brands enter the digital age it becomes critical for them to increase their meaningfulness quotient or they face the risk of extinction. The agency’s framework is a very unique roadmap for brands, as they embark on their journey to become meaningful and I feel privileged to have the opportunity to support this vision.”
Gallanger joins the agency with 10 years of experience working with international media and digital agencies in Australia. Prior to this, he was with ZenithOptimedia Melbourne, where he worked as a communications strategist, driving strategy for Honda, Lion Nathan and Reckitt Benckiser. He has spent seven years with Universal McCann Brisbane, where he worked as client services and strategic director. He has also had a stint at digital agency Kruse Digital.
Biswas said, “Josh is a very welcome addition to the regional strategy team. He has an unrelenting curiosity for uncovering consumer insights and is a champion of integration. He is one of those rare strategists, who have a hands on and practical experience of working on integrated strategies and expertise in both offline and digital communications planning processes.”