MUMBAI: Havas Media India has appointed Gaurav Pandey as group director - technology. He will be responsible for the company’s technology direction with focus on quality and efficiency across mobile, web and social media applications. 

He will report to Havas Media India digital head Ranjoy Dey.

Pandey will work closely with Mobext, India senior manager Soumitro Ganguly.

Mobext is the mobile marketing arm from Havas Media Group. With India fast becoming a mobile first market, Mobext is adept at delivering marketing, technology and services, across mobile environments. Launched in 2007, Mobext was one of the first agencies to offer specialised end-to-end mobile marketing services within the global arena.

Havas Media Group India CEO Anita Nayyar said, “Havas Media is gearing towards delivering the best in class marketing technology and mobile solutions to clients and brands. Gaurav with his tech-expertise will ensure great quality solutions in this domain along with Soumitro. Gaurav has the requisite experience and is an innovator. His mandate is to identify, exploit and integrate technology driven solutions and leverage our existing technology infrastructure and mobile strength across the Havas Media business units in India.”

Dey added, “At Havas Media we consistently strive to execute digital media the way the consumer sees it, to deliver the most memorable experience. Gaurav has the knack of mentally approaching solutions from a brand perspective to connect with the consumer, where media and technology are an integral part of each other. His deep knowledge of both will go a long way in an environment when the businesses are becoming either Mobile Only, Mobile First, or Have to Be on Mobile.”