MAM

Gutenberg appoints Neil Ashurst as UK head

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/smartcrop_800x800/public/images/tv-images/2016/12/22/Neil-Ashurst_Director-and-Country-Head_UK_Gutenberg.jpg?itok=Tw_1c19V

MUMBAI: Award-winning global agency Gutenberg has appointed Neil Ashurst as the director and country head for UK. This follows the company’s recent rebranding which formalises their offering as an integrated communications firm providing digital, content, social, video and public relations services.

Neil has over 15 years of experience in the communications industry, working closely with content and marketing teams both in-house and cross-agencies to deliver campaigns that focus on business impact.

“Neil's knowledge of the UK market coupled with his passion for communications will allow Gutenberg clients to have a great ally in creating and implementing impactful digital, PR and communications campaigns. Neil’s insights on the changing nature of customer journey for brands reflect his focus on ensuring business impact for our clients. Neil will lead our growth and expansion plans for the UK and Europe from our office in London. Additionally, he will integrate with our US and India teams on global multi-geography clients,” said Gutenberg founder and CEO Harjiv Singh.

Neil earlier worked at Performance Communications, working on the Nissan Europe account. He has also worked at well-known UK agencies Frank, Brands2Life and 3Monkeys Zeno on brands such as Microsoft and 3 Mobile. Additionally, he was the head of UK communications for retailer - Game, working closely with Xbox, Activision and EA on the retail launches of their biggest titles.

“Our experience as story-tellers as well as our growing capabilities across all channels means that we have a fantastic opportunity and offering here in the UK as the industry continues to evolve,” said Ashurst.

Globally, Gutenberg services industries such as technology, retail, financial services, real estate, healthcare, education, aviation, defence, hospitality, infrastructure and not-for-profit causes.

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/07/23/Screen-Shot-2018-07-23-at-7.57.jpg?itok=ZWCMw3Go
Jabong launches 'out-of-the-world' ad for upcoming Big Brand Sale

MUMBAI: Jabong, India’s leading online fashion brand, has launched its new marketing campaign to promote the fourth edition of its biggest sale of the year- the Jabong Big Brand Sale- which will be held from 27 to 30 July. Big Brand Sale (BBS) is Jabong’s marquee bi-annual property that is held in...

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/07/23/Alibaba-k.jpg?itok=Vo_nIgIT
Alibaba, Tencent to acquire stake in WPP China

MUMBAI: Chinese multinational e-commerce company Alibaba, Tencent Holdings and China Media Capital Holdings (CMC) are in talks to buy a 20 per cent stake in advertising giant WPP’s Chinese unit.

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/07/23/laq.jpg?itok=HjwLxHTw
Laqshya Solutions supports Daikin Innovation to win top honors at FEPE Congress in Sorento, Italy

Daikin Innovation was amongst the Top 8 Global Innovations in the ‘Classic Category’ at the Sorento, Italy FEPE Congress during June 2018. Laqshya Solutions, the OOH arm of the Laqshya Media Group initiated the first ever concept of AC Bus Stand at Delh

MAM Media and Advertising AD Agencies
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/07/23/vani.jpg?itok=G_9vxjqL
Ex-PepsiCo marketing director Vani Gupta joins Hypersonic

Vani Gupta, PepsiCo’s former marketing director has joined Hypersonic as a founder member and will lead the consumer innovation practice.

MAM Media and Advertising People
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/07/23/zee_0.jpg?itok=e7E_IzPZ
ZEE Media hands creative mandate to Liqvd Asia for 8 new channels

Marketing communications agency Liqvd Asia has won the creative mandate for most of Zee Media's (ZMCL) channels that include its eight new channels like Zee News, Wion etc.

MAM Media and Advertising Account
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/07/23/image.jpg?itok=wpfz6kp5
Kalyan Jewellers withdraws ad featuring Amitabh Bachchan

Kerala-based jewellery chain, Kalyan Jewellers, has withdrawn its controversial TVC featuring Amitabh Bachchan and his daughter.

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/07/23/american.jpg?itok=wUkfOP_a
American Eagle Outfitters hands digital mandate to Social Kinnect

American jeans brand, American Eagle Outfitters (AEO), has been brought to India by Aditya Birla Fashion & Retail Ltd. Social Kinnect has won the digital mandate for the same.

MAM Media and Advertising Account
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/07/23/dun.jpg?itok=G5YEjUfi
Dun & Bradstreet India hands digital mandate to White Rivers Media

White Rivers Media has won the digital media mandate for Dun & Bradstreet India in a multi-agency pitch. The account shall be handled from its head office in Mumbai.

MAM Media and Advertising Account
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/07/23/Cadbury-800.jpg?itok=75ETdTq2
Why does Dairy Milk continue to remain India's favourite chocolate?

Go to any store in India and ask the person to hand you a Cadbury. You are for sure to get a bar of Dairy Milk, wrapped in purple cover, in your hand. Such has been the company’s branding that chocolate has become synonymous with Cadbury, although it is a brand with many candies.

MAM Marketing Brands

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories