GroupM appoints Filip Jabbour as MENA CEO

MUMBAI: In order to drive growth in the Middle East and North Africa (MENA), GroupM has appointed Filip Jabbour as CEO for the region.


Based in Dubai, Jabbour will begin his new role from June and report to GroupM Europe, Middle East & North Africa CEO Dominic Grainger.


In his new post, Jabbour will be responsible for developing GroupM’s strategy and accelerating the growth of its media agencies Mindshare, MEC, MediaCom, and BPG Maxus across the region.


Jabbour will launch operations to leverage GroupM’s scale and accelerate development of media agency offerings with focus on developments in digital, technology, and data management, as well as partnerships with media, entertainment and sports rights owners to create additional value and drive advantages for clients.


Jabbour joins GroupM from the US-based Spark where he was executive vice president and managing director. He was also previously with Starcom MediaVest Group as global business development director, where he spearheaded strategy with clients and drove new business internationally. He held leadership roles at Starcom since 2005, including being MENA CEO where he drove successful business across the region.


“MENA is a diverse and dynamic region, with fantastic growth opportunities for our clients. Filip’s track record with blue chip clients, developing communications offers for the future and building relationships make him well suited to further develop and lead our regional operations. His experience, along with his strategic thinking and interest in developing an innovative future-facing business, make him an ideal cultural fit for GroupM and just the right leader to collaborate closely with our agencies to drive additional benefits and growth for our clients in the region,” said Grainger.



Jabbour added, “The opportunity to join the world’s leading media investment management group to lead development in the exciting and fast-growing MENA market is thrilling. GroupM agencies operating in MENA are distinguished by their winning track records, and I am keen to help accelerate their pace by harnessing the absolute best digital, technology, data and content solutions available. I’m looking forward to integrating learning from work in the US and across global markets, with specific experiences developed by being part of the MENA region that has shaped my career for 18 years.” 

Latest Reads
Wringley's Doublemint tells a 'fresh' new love story

MUMBAI: Released on Youtube on 21 October, the new TVC of Wringley's Doublemint conceptualised by BBDO Indua and directed by Shoojit Sircar has already garnered over two lac views.

MAM Media and Advertising Ad Campaigns
Flipkart announces integrated brand communication campaign

There are a host of dates earmarked in India’s annual calendar where consumers wait with bated breath to partake of the celebrations. Clearly figuring in this list is the ‘The Big Billion Days’ (BBD), that has been made popular by Flipkart over the past two years. As a concept, Big Billion Day was...

MAM Media and Advertising Ad Campaigns
Colors campaign inspires men to take over Sunday chores

Colors has launched a new movement called #SundayIsHerHoliday. The campaign -- one Sunday at a time -- is inviting every man (and woman) to participate. The goal of the campaign is to inspire and help men take over the Sunday chores of women, so she can get her much needed time off.

MAM Media and Advertising Ad Campaigns
betterU launches Diwali campaign #FestivalOfLearning

India’s online learning marketplace, betterU, has launched a unique Diwali campaign #FestivalOfLearning across its digital platforms.The campaign aims at helping people think differently about their purchases, and highlights the importance of investing for the long term on the auspicious occasion...

MAM Media and Advertising Ad Campaigns
BBH India creates live radio spots for Abbott

BBH Mumbai has released a case study on the first ever live radio spots for Abbott's The Race of Possible’ campaign, which received overwhelming response in India.

MAM Media and Advertising Ad Campaigns
Abhibus's 'Har Safar Mein Aapka Hamsafar' Mahesh Babu, India’s online bus ticket booking platform, has announced superstar Mahesh Babu as their brand ambassador. He will also feature in the company`s marketing campaign called 'Har Safar Mein Aapka Hamsafar' (With you on all your journeys, wherever you go).

MAM Media and Advertising Ad Campaigns
Posterscope rolls out 'Frooti' OOH campaign

MUMBAI: Posterscope India from Dentsu Aegis Network has rolled out a massive OOH campaign for Frooti to make the consumers Live #TheFrootiLife. The core objective of the campaign is to create high visibility and impact for Frooti in the OOH space. Targeted at audiences aged between 15-35 years, the...

MAM Media and Advertising Ad Campaigns
Q2-17: DB Corp revenue up, radio operating profit doubles

DB Corp Limited (DB Corp), home to flagship newspapers Dainik Bhaskar, Divya Bhaskar, Dainik Divya Marathi and Saurashtra Samachar reported 10.5 percent higher consolidated revenue for the quarter ended 30 September 2016 (Q2-17, current quarter) as compared to the corresponding year ago quarter....

MAM Marketing Brands
P Mark TVC features Boman Irani

MUMBAI: P Mark, the front-runner in the mustard oil segment in India, has unveiled its new TV campaign ‘one specialist to another’. Reinforcing its commitment as specialists and educating the masses about the taste, the new TVC pays tribute to P Mark’s exceptional taster in the category.

MAM Media and Advertising Ad Campaigns

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories