MUMBAI: Grey Group India has appointed Projit Sarkar as head of Kolkata operations.
Sarkar brings with him an experience of nearly 13 years in brand and marketing communications. His last stint was with Amrit Group of companies where he was heading the brand and marketing department. The other agencies he has worked with include Genesis, Mileage, Mudra, O&M and Madison BMB.
At Grey, Sarkar will report to the newly appointed chairman and managing director Sunil Lulla.
Lulla said, “Grey Group is delighted to welcome Projit back to lead the growing operations of eastern India from Kolkata. His familiarity with the market place, clients and consumers coupled with his experience in brand and marketing communications will add tremendous value and benefit both the agency and clients based in the market. We look forward to him enabling Grey Group to be even more famous and effective, in the east of India."
Sarkar said, “Coming back to Grey Group is a homecoming. I see and believe that there is a lot of opportunity to create value for internal and external stakeholders through meaningful effective marketing communication. Grey Group is the place where it can be done from. ”
Projit has worked on various brands across categories like Telecom, Insurance, Banks, Retail, Cement, Tourism, FMCG, Footwear, Paints and Foods. His experience will enable the current roster of clients, which include West Bengal Tourism, Score Information Technologies, Tea Board of India, Mani Group, Philips Carbon Black and Haldiram’s, amongst others.