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Ex-PepsiCo marketing director Vani Gupta joins Hypersonic

She is the person behind Kurkure’s revival in the Indian market

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MUMBAI: Vani Gupta, PepsiCo’s former marketing director has joined Hypersonic as a founder member and will lead the consumer innovation practice. Her expertise in marketing consumer-centric innovations will drive the innovation marketing and category management for Hypersonic’s clients across industries that include FMCG, IT, media, telecom, healthcare, real estate, and e-commerce.

On her appointment Gupta said, “I love demonstrating impactful growth through consumer thinking. Hypersonic is an ideal fit at this stage of my career as it allows me to work on multiple innovations and varied marketing challenges, that would benefit from the hands-on intervention of the Hypersonic team,” according to adageindia.in. 

Prior to PepsiCo, she had a rewarding stint with Unilever where she led the successful launch of a hair care range for colored hair across South East Asia and South Asia. Before Unilever, Vani worked with Reckitt Benckiser, where she launched Veet in India and crafted a success model for emerging markets. 

Hypersonic Advisory was founded in 2017, by a team of leading industry experts with 100+ years of combined experience. They work on site with their client teams, thereby strengthening a company’s own capability to scale and achieve their next level of growth. Hypersonic is unique as it commits to its solutions by linking pay-out to measurable results.

Hypersonic Advisory co-founder Venkatesh Rangachari said, “Vani is a recognised leader in the marketing field and her creative-technical acumen will be a valuable asset to our clients. Vani has a track record of bringing innovations successfully to the market. She compliments Hypersonic’s ethos of being effective doers. We’re excited to welcome Vani to our founding team and are the stronger for it.”

After joining PepsiCo India in 2011, she revived Kurkure and boosted the growth to double digits. Her roles in the two decades has been managing cross-cultural teams, complex brand, and product launches, and developing innovation mixes for different markets.

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