MUMBAI: DoIt Talent Ventures, a talent management firm, has appointed Murtuza Madraswala as the business head, Indiantelevision has learnt. Lead by Dharshana Bhalla and Radha Kapoor Khanna, the company marked its entry into the Indian market in April this year.

Madraswala was previously working as the head of marketing and PR for Sony Six and Sony ESPN. Having joined Sony in 2012, he played a pivotal role in the company’s FIFA World Cup and Euro campaigns over the years. Madraswala also crafted marketing initiatives for NBA and key cricket tournaments.

Madraswala joins the company with over two decades of experience in marketing and client servicing. He joined Sony from Amigo Sports where he was GM for marketing and worked on the FIFA business division.

Sony is not the only broadcaster Murtuza worked has with, he had a four-year stint with then ZEEL-owned Ten Sports.

In the span of three months, DoIt Talent Ventures has already signed a number of personalities across films and TV like Farhan Akhtar, John Abraham, Lara Dutta, Kajal Aggarwal and Neeraj Pandey.

When it comes to sporting talent, the brand now works with Virender Sehwag, Mahesh Bhupathi, Geeta Phogat, Ashwini Ponnappa, Robin Singh, Viren Rasquinha and Aparna Popat.

Dharshana Bhalla is a former CEO of Mates - the entertainment unit of Madison communication, while Radha Kapoor Khanna is founder and executive director of DoIt creations.

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