Digital L&K Saatchi & Saatchi announces key appointments

MUMBAI: Digital L&K Saatchi & Saatchi has announced two senior level appointments. Sandeep Sarma joins the agency as its client servicing digital director while Arunima Singh joins as servicing group head.

Commenting on the new appointments, Digital L&K Saatchi & Saatchi CEO Anil K Nair said, “Sandeep Sarma brings a healthy mix of traditional brand knowledge and digital planning skill sets to head and consult a few strategic business units at Digital L&K Saatchi & Saatchi. Arunima Singh is an out and out digital native having worked in various aspects of the digital industry. A strong leader, she will be leading and building quite a few cutting edge digital led engagement initiatives for us.”

He further added, “We are very pleased to have them on board and hope to have a great and sustainable run with them.”

Sarma has over 10 years of rich experience in digital and has worked with Times Internet, and RKSWAMY BBDO on brands like P&G India, Mars India, Mercedes-Benz India, LIC, Raymond, Pepsi, Axe.

Elaborating on his outlook to the new role he said, “I am quite excited to be part of a young and vibrant company Digital L&K Saatchi & Saatchi and aim to help create some winning case studies for some of the blue chip brands that we manage.”

With 12 years of experience, Singh has previously worked with Social Wavelength (JWT) and Sobhagya Advertising Agency on brands such as Magma Fincorp, Dr. Batra’s, Force Motors, Kotak Mahindra, HUL, Skyscape, Apollo Clinics, Rajiv Gandhi International Airport, Tata Housing, Intel, Piramal, to name a few.

On joining Digital L&K Saatchi & Saatchi, Singh said “Joining Digital L&K Saatchi & Saatchi has indeed been a broadening of horizon for me as it has shown me a bigger picture of digital advertising. In the short span of time that I’ve worked here, I have got an encouraging glimpse of a very congenial working atmosphere. The bonding in this agency is not only at a professional level but also at personal level which helps build an environment where creativity gets nurtured and nourished.”


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