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Datsun appoints Aamir Khan as face of brand

The campaign aims to target the young and ambitious new generation.

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MUMBAI: Datsun has announced actor Aamir Khan as its brand ambassador in India.

An accomplished film star known for his versatility and risk-taking attitude, Aamir Khan will be seen in Datsun India’s new brand campaign #ExperienceChange.

Thomas Kuehl Nissan India president of operations says, “We are delighted to have Aamir Khan join our Datsun family in India. Aamir advocates the bold and fearless attitude of the new generation who strive for excellence and embodies the spirit of Datsun.”

The campaign aims to target young, optimistic, energetic and ambitious new generation of consumers.

The first campaign featuring Khan will focus on driving change with Datsun cars built using Japanese engineering and modern design aesthetics. 

Commenting on the association, Aamir Khan mentions, “I am thrilled to be associated with an iconic brand that stands for quality and innovation... I look forward to being a part of the Datsun family and its fascinating growth journey in India.”

#ExperienceChange is a 360-degree multi-media campaign that will go live on all the key platforms - digital, print, radio, TV, OOH, dealerships and city activations this festive season.

The campaign will showcase the new GO and GO+ along with Datsun’s highest selling model redi-GO.

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