MAM

ASCI appoints Benoy Roychowdhury as new chairman

http://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/mam-images/2015/09/10/Untitled-1_3.jpg?itok=4B2nPF4P

MUMBAI: The Advertising Standards Council of India (ASCI) has appointed HT Media executive director Benoy Roychowdhury as its new chairman. As a member of the Board of Governors for four years, he has represented print media and provided active support to self-regulation.

R.K. Swamy BBDO chairman and MD Srinivasan K. Swamy was elected as vice chairman and Media Brands CEO Shashidhar Sinha, was re-appointed the honorary treasurer.

ASCI outgoing chairman Narendra Ambwani said, “It has been quite an eventful year for ASCI. We had set four key priorities for the year i.e. Collaboration with the regulators, easier consumer access to ASCI services, inculcate self-discipline among creators of advertising and be seen as fair adjudicator by all stakeholders. Not only were we able to deliver on all four priorities; but we also received recognition for all the good work ASCI has been doing. The Department of Consumer Affair (DCA) engaged ASCI as their “Executive Arm” to curb misleading advertisements and has entrusted ASCI to process complaints received on DCA’s portal “Grievances Against Misleading Advertisements (gama.gov.in).”

Roychowdhury added, “There has been a remarkable transition in the last couple of years of how newer sectors like e-commerce and media such as digital advertising have changed the game. Over 90 per cent of consumers send in their complaints to ASCI online or via e: mail versus letters or phone calls. ASCI has also evolved to match the pace by significantly improving the efficiency and speed in ASCI’s consumer redressal process. These continuous efforts are now being backed by regulatory agencies such as the Ministry of Information and Broadcasting as well as the DCA, and more and more Government organizations are approaching ASCI to seek help in adjudicating on various complaints related to advertisements. Responsibility for the success of self-regulation rests with every player - Advertisers should advertise with a conscience, media which carry the ads should be more responsible and regulators should back self-regulation by lending their support.”

Speaking exclusively to Indiantelevision.com the new chairman said, “I would like to strengthen the four pillars that we stand tall on. Educate through our E-Learning initiative, enhance consumer interaction and our app will play a pivotal role in it. I am also looking at more collaborations.  We had great success as Ministry of Consumer Affairs recognised us last year and lastly we need to advertise our presence so that more people are aware about ASCI.”

ASCI promotes self regulation philosophy and Roychowdhury thinks it’s healthy for the fraternity as the alternatives can be difficult. “The alternative to self regulation is government regulation which I think is not what the industry is looking towards. Responsible advertising is much better than courts and judicial processes,” he added. 

Other members of the Board of Governors are CIABC vice president Abanti Sankanarayan, Procter & Gamble Hygiene and Healthcare managing director and chief executive Al Rajwani, Bennett Coleman and Co Ltd president Arunab Das Sharma, Pepsico India chairman & CEO D. Shivakumar, Eanadu director I Venkat, Agrotech Foods Ltd director Narendra Ambwani, Provacateur director Paritosh Joshi, Genesis Burson-Marsteller Asia Pacific & principal/founder, Burson-Marsteller vice chair Prema Sagar, Google India managing director Rajan Anandan, Hindustan Unilever executive director personal care Sameer Singh, S.P. Jain Institute management educationist SK Palekar, BBH Comms India managing partner Subhash Kamath and Grey Group chairman and managing director Sunil Lulla.

Latest Reads

http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/07/22/vikas.jpg?itok=eFVnxTVx
HUL’s Vikas Gupta joins Flipkart as head of marketing

MUMBAI: Former Hindustan Unilever general manager Vikas Gupta has reportedly joined Flipkart as head of marketing. A media report quoted Flipkart group chief corporate affairs officer Rajneesh Kumar saying, “Vikas is joining Flipkart after a long, successful stint in Unilever where he has worked in...

MAM Media and Advertising People
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/07/22/kfc.jpg?itok=5bOTGxXa
Raho real, raho proud- ‘Asli Burger’ aka zinger

MUMBAI: ‘Zinger Burger’ aka the ‘Real’ Chicken burger in town is set to hit the KFC menu with some more zing. This hero of KFC Land is loved by people for its signature crispy juicy 100% chicken fillet, like no other. And some hero’s just get better with age isn’t it! The brand launched an exciting...

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/07/22/jeep.jpg?itok=PqCIuN9U
Jeep Compass Trailhawk campaign showcases superior nature of SUV

MUMBAI: FCA India’s iconic SUV brand Jeep has unveiled a new integrated campaign, ‘Superior by Nature’, for its new Jeep® Compass Trailhawk All-Wheel-Drive SUV. The campaign, Jeep Compass Trailhawk - Superior by Nature, has been conceptualized and created by Leo Burnett India and taps into Jeep’s...

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/07/22/makani.jpg?itok=qkRcy3Dg
Makani Creatives wins marketing mandate for GOQii ‘India Health Quiz’ with Akshay Kumar

MUMBAI: GOQii, a smart preventive digital healthcare company announces Makani Creatives as its marketing partner for the ‘India Health Quiz’ campaign. The agency bagged the mandate following a multi-agency pitch. Under the partnership with Makani, GOQii plans to launch ‘India Health Quiz’ on the...

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/07/22/aptronix.jpg?itok=It_OWZB-
Aptronix announces an exciting and creative Social Media Contest for all who are ardent fans of Apple products

MUMBAI: Aptronix, India’s largest Apple Premium Reseller is opening India’s first flagship Apple Premium Reseller store. To celebrate this milestone with apple fans, Aptronix is hosting a creative social media contest encouraging apple users and fans to get creative and express their love for Apple...

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/07/22/virat.jpg?itok=u1bAnev_
Artimas Fashions introduces one8 innerwear in collaboration with Virat Kohli

MUMBAI: Artimas Fashions Pvt Ltd and one8 by Virat Kohli have announced the official launch of one8 innerwear range today through e-commerce channels. The partnership between both the entities was facilitated by Cornerstone Sport, which exclusively represents the Indian cricket captain Virat Kohli...

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/07/22/dan.jpg?itok=OYf3RUWg
DAN Programmatic launches AI-powered audience insights engine ‘DAN Explore for Programmatic’

MUMBAI: DAN Programmatic, empowered by the data sciences division of Dentsu Aegis Network, has collaborated with AMNET, the network’s programmatic arm, to launch ‘DAN Explore for Programmatic’. It is an Artificial Intelligence-based insight engine for programmatic audience performance, which merges...

MAM Media and Advertising Digital Agencies
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/07/22/synamedia.jpg?itok=uCH2VyYS
IBC 2019: Synamedia to highlight how operators can win in the age of Infinite Entertainment

MUMBAI: At IBC 2019,  Synamedia, the world’s largest independent video software provider, will highlight how broadcasters and operators can use its solutions and services to benefit from the infinite opportunities arising from the fast-changing video market.

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/07/22/redhill.jpg?itok=JjY9M3A0
Alpana Killawala to advise REDHILL Clients

MUMBAI: Redhill, the Singapore headquartered communications agency is happy to announce Alpana Killawala’s association with the agency as a Senior Advisor. The former Reserve Bank of India (RBI) spokesperson’s move follows her retirement after a 26-year career with India’s Central bank.

MAM Marketing MAM

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories