MAM

Amarinder S Dhaliwal joins YU as chief operating officer

http://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/mam-images/2014/11/26/MAM%20dhariwal.JPG?itok=u6riO4tJ

MUMBAI: Micromax Informatics has appointed former co-founder and CEO of Done By None, Amarinder S Dhaliwal, as the chief operating officer (COO) for its new internet brand, YU.



With over 20 years of experience in managing and incubating businesses, Dhaliwal has earlier led leading brands including Indiatimes Shopping and Zigwheels.com.



Dhaliwal?s appointment is a testimony to the vision for YU, which is to bring in the best minds from the internet industry and build a world-class team. He will work closely with co-founder Micromax Rahul Sharma to build an innovative digital brand that engages directly with the user community.



Sharma said, ?These are exciting times for us. With YU, our aim is to reach out to a very unique set of audiences; tech-enthusiasts, digital natives and the developer ecosystem. Amarinder brings a unique combination of expertise with his entrepreneurial and leadership roles in internet & ecommerce space. He will be leading marketing initiatives for building the brand with a community of highly engaged users, driving revenue from product & services and setting-up world class internet operations. His rich experience will give an edge to our business and help us achieve this aim.?  



?I am very excited with the opportunity to build YU as the first truly global internet and technology brand originating from India. My strong beliefs resonate with the company?s vision to be user centric and build world class products. We are building a brand where the user has the power to co-create and make things happen their way. We will build a strong ecosystem of connected devices thereby creating a revolutionary, new age internet brand,? said Dhaliwal.  

Latest Reads

http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/09/18/vikram.jpg?itok=JSv3Z2Nz
Vikram Sakhuja re-elected as President of The Advertising Club for the second term

The Advertising Club, India’s premier industry body for the advertising, marketing, research and communication fraternity, today announced the list of its Managing Committee members for the year 2018-19.

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/09/18/rajesh.jpg?itok=C48Od1oS
Rajesh Mani joins McCann as EDC Mumbai biz

Rajesh Mani has joined McCann Mumbai as executive creative director.

MAM Media and Advertising People
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/09/18/bourn-vita.jpg?itok=fogtyqTL
Mondelez India expands into Adult Malt Food Drinks with Bournvita for Women

Hectic schedules, fast-paced lifestyles often result in women missing out on meeting their daily nutritional requirements. At the same time, modern-day women are increasingly becoming more aware of issues surrounding health and wellness.

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/09/18/Image.jpg?itok=EatATXG8
Ex MullenLowe Lintas' Joseph George ‘Tilt-ing’ the creative agency model

A 150-year experienced team from across advertising, marketing, content, consumer advocacy, data analytics, storytelling, studio production, digital, media, qualitative research, behavioural science and video analytics have come together to offer consulting, communication, content and video...

MAM Media and Advertising Media Agencies
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/09/18/red.jpg?itok=7u0IASuQ
Red Label Tea unveils thought-provoking campaign on Ganesh Chaturthi

On the occasion of Ganesh Chaturthi, Brooke Bond Red Label has launched Shree Ganesh Apnepan Ka, a campaign to celebrate the spirit of togetherness.

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/09/18/Realme.jpg?itok=tVBBmwpM
Grapes Digital bags the nationwide strategic communication mandate for Realme

Grapes Digital, the full-fledged marketing agency has bagged the strategic communication mandate for Realme, following a successful multi agency pitch.

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/09/18/Macho_Hint.jpg?itok=7TPJXcY9
TV best way to advertise in India: Sandeep Seksaria, Macho Hint

Innerwear is no longer a product of necessity but even a lifestyle marker. While the industry only has five major players - Lux, Amul, VIP, Chromozome and Jockey, — in the organised sector, there is still potential for them to tap the untapped consumer who is fickle and changes products as and when...

MAM Marketing Brands
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/09/18/Realme_smartphone.jpg?itok=Eu9_AxyP
Grapes Digital wins communication mandate for Realme smartphone

Marketing agency Grapes Digital has bagged the strategic communication mandate for Realme, following a successful multi agency pitch. The agency has been entrusted with the task to activate and manage the entire communication strategy and reputation of Realme and elevate the brands presence to...

MAM Media and Advertising Account
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/09/17/suicide.jpg?itok=TB7Ja1fb
Give Subtitles to ‘Suicide’, a step to combat rising suicide numbers

With the aim to highlight this issue and mark ‘World Suicide Prevention Month’, Suicide Prevention India Foundation, an NGO creating awareness about suicide prevention and WATConsult, the digital and social media agency from Dentsu Aegis Network, launched a campaign, ‘#GiveSubtitlesToSuicide’.

MAM Media and Advertising Ad Campaigns

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories