MUMBAI: It was in the month of April this year that the advertising fraternity got a shock with K V Sridhar’s exit news from Leo Burnett. Pops as the industry fondly calls him quit the creative agency after 17 years of association. Looks like with the legend leaving a few others too have decided to follow suit.
Indiantelevision.com has learnt that over a dozen mid-level creative professionals have put in their papers at the agency. Highly placed sources within Leo Burnett confirmed the news.
Leo Burnett chief creative officer RajDeepak Das was not reachable for comments at the time of filing the story.
It can be noted that executive creative director Ashwini Iyer Tiwari who too had put in her papers a few months back is all set to make her debut in filmmaking.
With Pops and Arvind Sharma, who bid adieu to the agency last year, gone the recent exits have definitely raised a few eyebrows. With the new leadership in place will the agency win back the confidence of creative guns? Only time will answer that.