MAM

AAP a big draw for media professionals

MUMBAI: As a fledgling party which emerged from the larger ‘India against Corruption’ movement, the Aam Aadmi Party (AAP) had already captured a nation’s imagination.

 

But when it made a splash at the Delhi Assembly Elections, going on to form the government in the national capital, it made seasoned politicians sit up and take notice as well.

 

And just in case you thought there was no public relations mechanism behind the phenomenal success of AAP, you couldn’t be more wrong. The party has been a magnet for media professionals ever since its inception with many known names coming forward to support it and in some cases, even going on to join politics.

 

For instance, the media campaign for the Jan Lokpal Bill was the brain child of former media professional Shaizia Ilmi. Manish Sisodia, who played a key role in the foundation of the anti corruption bill and went to jail with activist Anna Hazare is a former journalist who worked with Zee News and All India Radio. Ditto for Rajan Prakash, who worked as a journalist in TV, print and radio for more than a decade apart from helping write the scripts of over 12 documentaries as well as radio programmes before finding his political calling. At 26, former journalist Rakhi Birla, who won Delhi’s Mangol Puri constituency, is the only woman in Arvind Kejriwal’s cabinet and the youngest one at that. The much talked about addition to AAP has been that of Ashutosh, former IBN7 managing editor who left a high-profile job to join the party.

 

So what is it about AAP that is encouraging the media fraternity to enter the political circus?

 

“It’s their honesty which I support,” says Leo Burnett NCD K V Sridhar (Pops) who tweeted and facebooked his support to AAP and joined it through its massive ‘Mai bhi Aam Admi’ campaign that lets anyone be a part of the ‘change’. “Until and unless they make mistakes or become like the others, they have my support,” he adds.

 

Former COO of Star Network now turned media entrepreneur Sameer Nair, who joined AAP last year, believes any professional with the right principles would support the party. “We all want corporate governance, financial stability, anti corruption amongst all the correct ingredients to run the country in a better way,” he says, pointing out that the Right to Recall is a basic right as one shouldn’t take his/her seat lightly once elected for five years by the junta. “Every day, media professionals walk into the AAP office to support it or help in whatever way they can. We need such enthusiasm from people,” Nair says, stressing that the party needs the expertise of professionals from all walks of life to work together and create a better nation.

 

Political analyst Dr Suhas Palshikar feels AAP is a refreshing change from the rest. “There are many who want to see a change in the country and the new party brings with it new ideas. It has provided people, especially the middle class, a platform to be part of a change and voice their opinion,” he says.    

 

Writer-entrepreneur-youth expert Rashmi Bansal, who met Kejriwal in 2009 and featured him in her 2011 book ‘I have a Dream’ feels that media professionals have a close-up view of such issues which is why they get more drawn to it. “Media professionals know what goes on behind the scenes and they see AAP as a different entity which will not only hear them but also give them a voice and a platform to make the change they want to see,” she says.

 

And the list of supporters keeps growing... Late Jaspal Bhatti’s wife Savita Bhatti, Mallika Sarabhai, Tejaswini Kolhapure, Aamir Khan and Salman Khan all believe the party can bring about a change...

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/09/26/Untitled-1_14.jpg?itok=U3BTPEWF
When brands think like publishers: CMS Asia 2016

As more brands are waking up to the perks of content marketing, they increasingly realise the need to think like a content platform or publisher. But, are they doing it right? -- was the question raised in the panel discussion at CMS Asia 2016. The panellists were -- Autocar’s Hormazd Sorabjee, Mxm...

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/09/26/Untitled-1_13.jpg?itok=wW6tfUjZ
Budweiser brings 'What's Brewing' to India

Budweiser's latest campaign ‘Always Brewing' derives its genesis from the brand’s core principles of freedom, authenticity and ambition, and engages with today’s generation- who, like the brand, are infused with the drive of constant progress and perfection.

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/09/26/Untitled-1_11.jpg?itok=UuFHC-ew
Nestlé supports 'Nanhi Kali'; changes packaging

Nestlé India has changed the packaging of its iconic brands, Maggi, Nescafe and Kitkat to support girl child education in association with Nanhi Kali, an NGOs imparting education to underprivileged girl children across India.

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/09/24/Untitled-1_2.jpg?itok=MCFWy-vX
Maxus, Tata Sky shine at Big Bang Awards

The award-winning spree for the GroupM company Maxus continues as it won the Social Media Agency of the year at the Big Bang Awards 2016 (constituted by Advertising Club of Bangalore). Tata Sky was named 'Client of the Year' for its innovative 13-episode TVC campaign called Daily Dillagi.

MAM Media and Advertising AD Agencies
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/09/24/Untitled-1_0.jpg?itok=rEOZqSB1
Dentsu, Facebook: the problem with digital advertising

The advertising industry just got a hit in an area where it hurts: right in the solar plexus. Last week, Japanese ad agency Dentsu which accounts for a lion’s share of advertising in Japan, admitted that it had overcharged (read: “fleeced”) digital clients to the tune of Yen 230 million between...

MAM Media and Advertising AD Agencies
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/09/24/Untitled-1_1.jpg?itok=VhQYRN3O
Content Vs Market debate dominates: CMS Asia 2016

MUMBAI: Post-lunch panels are always a challenge, but panellists – The 120 Media Collective’s Roopak Saluja, Optimystix Entertainment’s Sanjeev Sharma, GroupM’s Tushar Vyas and Havas Worldwide’s Nirmalya Sen -- at the Content Marketing Summit Asia 2016 were up for it as they discussed if media...

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/09/22/Default.jpg?itok=QA97TsFe
Five steps to build a strong brand: Kantar Millward Brown

Curating the top 50 most valuable brands list in India was an eye-opener in many ways, said Kantar Millward Brown MD Dinesh Kapoor, referring to the valuable insights that brands can gather from the data available to the agency.

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/09/22/Untitled-1_3.jpg?itok=tU7tcNYW
amarujala.com among top three news websites of south Asia

amarujala.com, the website of the Hindi newspaper Amar Ujala, has won the WAN-IFRA award for one of the top three news websites in south Asia.

MAM Media and Advertising Digital Agencies
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/09/22/Untitled-1_2.jpg?itok=u9GIqy-S
Priyanka creates 'Reflections' for Blenders Pride

NEW DELHI: Blenders Pride Fashion Tour has unveiled a new TV campaign with Priyanka Chopra as their brand ambassador. ‘Keep the World Guessing’ is an edgy rundown of the multi-faceted demeanor of today’s youth and their endeavor to wow the world with every step they take.

MAM Media and Advertising Ad Campaigns

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories