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WPP’s Always to acquire Singapore-based marketing company 3ree

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MUMBAI: Sir Martin Sorrell led WPP is on an acquisition spree. The company's China-based field and shopper marketing unit Always Marketing Services has acquired Singapore based has integrated marketing company 3ree.

Financials of the deal were not disclosed.

Founded in 2010 by Tan Li Li and Isabel Cheong, 3ree offers event management, sourcing and production of marketing premiums, project management for exhibitions and activations, and design and creative services, as well as digital marketing. 

3ree has implemented projects in key Asian markets, including India, Malaysia, Indonesia, Vietnam, Japan, Korea and Australia. Clients include Microsoft, Mitsubishi Electronic, Seagate and StarHub.

Always, which is majority-owned by WPP’s J. Walter Thompson, offers trade marketing, including merchandiser management and retail audit; retail marketing, including promoter management, in-store activation and retail environment designs; as well as shopper marketing, including point of sale design, events and road shows, as well as premium design and production. 

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