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Vizeum wins media duties of C&S Electric

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MUMBAI: The S.Yesudas-led Vizeum India is on an account winning spree. The media agency has just pocketed the agency of record account of  C&S Electric. The company is amongst the leading suppliers of electrical equipment in India.

This is the fourth new business announcement from Vizeum within the last two weeks.  The earlier announcements were for Jet Airways; Allied Blenders and Distillers and INS from Viacom 18.

As C&S Electric prepares itself for a consumer facing strategy for its relevant products, Vizeum has been mandated to ensure the brand is able to share its vision with the relevant consumers in an effective and impactful manner.

C&S Electric managing director Rishi Khanna said, “We evaluated media agencies on their strategic thinking and execution ability. Considering our plans, it was imperative for us to align with a partner who thought like us and one who was willing to look beyond the traditional methods of brand-consumer connection.    Vizeum came up strongly on all these parameters. We hope to build a long lasting partnership with Vizeum”

“We bring on board our extreme sincerity, unique passion and very compelling proposition for each of our clients.  We work with a vision of converting our clients as our ambassadors, based on tangible value we add to their business.   We are delighted with this association and are thankful to the C&S Electric management for placing their faith on us. This business will be handled out of our Delhi Office under the leadership of Anirban Malakar, EVP, Vizeum,” added Vizeum managing director – Indian Subcontinent S Yesudas.

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