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UFO to monetise United Media screens' ad inventory

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MUMBAI: UFO Moviez India Limited (UFO) has announced a strategic tie-up with United Media Works Pvt. Limited (UMW), a digital cinema technology and service provider having more than 300 digitised cinema screens on its network in India.

UFO Moviez, one of India’s largest digital cinema distribution network and in-cinema advertising platforms in terms of number of screens, operates India’s largest satellite-based, digital cinema distribution network using its UFO-M4 platform, as well as India’s largest D-Cinema network.

Under the new tie-up, UFO has acquired long-term exclusive rights from UMW to monetise the advertising inventory on these screens. In addition, UFO will share movie content to these screens in UFO M-4 format. However, existing commercial and service arrangement between UMW and its Channel Partners / Exhibitors /Distributors shall remain unchanged.

Commenting on the development, UFO Moviez CEO - Indian Operations Rajesh Mishra said - “This strategic move leverages the strengths of both the companies and will be mutually beneficial.”

UMW joint managing directors Ashish Bhandari and Sachin Bhandari said that “We are very happy to be associated with UFO, the market leader in the digital cinema space, and are confident that this co-operation will be fruitful to both the organizations”.

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