SintecMedia acquires Broadway Systems, eyes expansion in ad sector

NEW DELHI: Broadway Systems, a provider of broadcast management solutions, has been acquired by SintecMedia.


Broadway Systems manages several billion dollars in advertising revenues across news, sports, music, and entertainment networks for customers in the media industry, including three of the Top 15 rated cable television networks in the United States.


“We are excited about the addition of Broadway Systems to the SintecMedia family and look forward to bringing our two companies together. With its technology leadership and extensive industry experience, Broadway fits seamlessly into the SintecMedia portfolio,” said SintecMedia CEO Amotz Yarden. 


“The media industry is changing and it requires an experienced partner and strong technology to navigate the complexity of new channels, new advertising methods and new business models. Our strategy is to use the best people and systems to deliver that to the market,” Yarden added.


“We recently launched OnBoard, a TV sell side platform (SSP) that gives networks the tools they need to control their Linear and Digital advertising inventory. Integrating OnBoard with Broadway Systems' innovative solutions will provide Broadway customers a path to enhance their business, particularly in the growing category of digital, programmatic solutions,” he said.


“The acquisition of Broadway Systems will contribute to the further expansion of SintecMedia in the US. We will continue to invest in and support the Broadway Systems products, as well as leverage our expanded portfolio to offer Broadway's customers exciting new solutions. We will integrate Broadway into the wider SintecMedia product suite, providing all our customers with enhanced technology offerings and superior customer service. We are looking forward to having Broadway join the SintecMedia team,” said SintecMedia Americas president Amir Lavi. 

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