MAM

Refinery29 raises $50 million from WPP and Scripps

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/smartcrop_800x800/public/images/mam-images/2015/04/28/Untitled-2.jpg?itok=WVI98jYY

MUMBAI: Digital lifestyle media company Refinery29 has raised $50 million in new funding from WPP and Scripps Networks Interactive, via WPP Ventures.

This brings the company’s total funding to $80 million with previous investors including Stripes Group, Floodgate, Lead Edge Capital, First Round Capital, Lerer Ventures and Hearst Corporation.

Refinery29 will use this latest round of funding to accelerate its mission to become the global media company for a new generation of women, powering inspirational, smart entertainment and discovery tools and resources across lifestyle categories. The company will expand internationally by launching new markets and building communities abroad, develop its distinguished video and entertainment offerings, and further connect its content and technology platform to the mobile and social web.

“Media is at an inflection point. Over the next five years, multi-billion dollar media brands will grow out of the digital core, from which Refinery29 was born and is the leader. We are focused on vastly expanding our media and entertainment brand, creating smart, provocative editorial, video, and social content at the intersection of style, culture, and independence,” said Refinery29 co-founder and co-CEO Philippe von Borries.

Refinery29 has nearly doubled in growth in each of the last three consecutive years and the business is profitable. In the last year, the company expanded its content from its core style focus to deliver coverage of politics, culture, food and technology that connects with women across all dimensions of their lives.

Scripps Networks Interactive chief development officer Joseph NeCastro will join Refinery29’s Board of Directors, along with a representative from WPP Ventures.

With his past experience in broadcast operations, media and finance, NeCastro will act as an important advisor for the Refinery29 team as the company looks to scale into a global media brand for millennial women.

“Scripps Networks Interactive has built its global business on a deep understanding of the creation of compelling content that appeals to women across multiple geographies and devices. Refinery29 is committed to building an influential brand that connects with millennial women across the world, and we’re excited about the prospect of working in partnership with the team as they continue to expand their coverage and reach,” said NeCastro.

"Refinery29 operates at the intersection of content, shopping and social media—all areas of focus for WPP Ventures. We're delighted to make this investment alongside Scripps," said WPP Ventures president Tom Bedecarre.

Refinery29 co-founder and co-CEO Justin Stefano added, “Having Scripps Networks Interactive and WPP Ventures as partners will elevate Refinery29 in building the next global chapter of the business. Both bring decades of experience to the table, having built and funded globally-renowned media brands and developed exceptional lifestyle programming. Their deep insight into the ever-evolving media and advertising landscape will be invaluable in building out Refinery29’s editorial and entertainment teams.”

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/08/21/frzad.jpg?itok=nhuWmuH5
MTV & HP provide ‘Fame-istan’ to budding filmmakers

Freedom of expression is considered to be a basic necessity for human beings to live a full life. It is a reflection of a healthy and democratic nation. More often than not cinema is considered as a classic means of expression of thoughts and freedom. MTV, the voice of the youth, along with HP Inc....

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/08/21/vinod-nair.jpg?itok=APHwsF_8
Network bags Mahindra Lifespace creative mandate

Network Advertising, an independent advertising, has announced that it has bagged the above-the-line creative mandate for Mahindra Lifespace Developers Limited, following a multi-agency pitch. To be serviced out of Network’s Mumbai office, the mandate includes all B2C and B2B projects across India...

MAM Media and Advertising Account
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/08/21/engage.jpg?itok=sSmVS_Xx
ITC TVC: 'Engage' in playful chemistry

Engage, a fragrance brand, has unveiled a new thematic campaign to introduce its range of pure intense perfume sprays for men and women. In this new television commercial, Engage reflects on its brand core to capture the intrigue and excitement of couples in love, engaging in playful chemistry. It...

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/08/21/Music%20run.jpg?itok=Oco9ODJ2
Bengaluru’s Fastrack Music Run attracts 8,000 footfalls

BENGALURU: Braving torrential rain, 8,000 people came to the Bengaluru leg of the Fastrack Music Run on Saturday, 19 August 2017. The event creators Fresh Events Global, The Music Run™, managed to rope in a r of sponsors – these included Titan Company Limited’s funky brand Fastrack as the title...

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/08/21/2_0.jpg?itok=vYpLYbUo
Guest Column: Are you good enough to be a CEO: The 4 'Selfie' Check-up

It is within everyone’s grasp to be a CEO.  There are secret opportunities hidden inside every failure.  Life is not really a solo sport – even if you’re the CEO.  Being a CEO is at least twice as hard as the next hardest position in a company.  It is really, really hard.  This is especially true...

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/08/21/Untitled-1.jpg?itok=pN16_FoF
Anil S Nair inducted into Saatchi & Saatchi global leadership team

MUMBAI: L&K Saatchi & Saatchi India CEO and MD Anil S Nair has been inducted into the new global leadership team of Saatchi & Saatchi. The new team under the able leadership of Magnus Djaba, Global President, Saatchi & Saatchi is looking at building the future of the Saatchi brand...

MAM Media and Advertising People
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/08/18/mccafe.jpg?itok=N2RvyH_X
'McCafé for everything' digital campaign launched

McDonald’s India has rolled out a thematic, digital-led campaign ‘There’s A McCafé For That’. Whatever the feeling might be, or whatever may the reason to go out and have a beverage, there’s always McCafé for it.

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/08/18/vi.jpg?itok=x_hqfALu
Vizeum wins media mandate for Bauli India

Vizeum, the full-service media agency from Dentsu Aegis Network, has bagged the media mandate for Bauli India Bakes & Sweets, following a multi-agency pitch.

MAM Media and Advertising Account
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/08/17/digital-display.jpg?itok=_FAr0SjC
36% more active digital display ads this month

The whole world is going digital and so is digital advertising with advertisers vying hard to capture quality publishers. In turn, there are a lot more publishers competing for marketers too. And both sides are constantly looking at new tech and services to grab a larger piece of pie from the...

MAM Marketing MAM

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories