MAM

Refinery29 raises $50 million from WPP and Scripps

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/smartcrop_800x800/public/images/mam-images/2015/04/28/Untitled-2.jpg?itok=WVI98jYY

MUMBAI: Digital lifestyle media company Refinery29 has raised $50 million in new funding from WPP and Scripps Networks Interactive, via WPP Ventures.

This brings the company’s total funding to $80 million with previous investors including Stripes Group, Floodgate, Lead Edge Capital, First Round Capital, Lerer Ventures and Hearst Corporation.

Refinery29 will use this latest round of funding to accelerate its mission to become the global media company for a new generation of women, powering inspirational, smart entertainment and discovery tools and resources across lifestyle categories. The company will expand internationally by launching new markets and building communities abroad, develop its distinguished video and entertainment offerings, and further connect its content and technology platform to the mobile and social web.

“Media is at an inflection point. Over the next five years, multi-billion dollar media brands will grow out of the digital core, from which Refinery29 was born and is the leader. We are focused on vastly expanding our media and entertainment brand, creating smart, provocative editorial, video, and social content at the intersection of style, culture, and independence,” said Refinery29 co-founder and co-CEO Philippe von Borries.

Refinery29 has nearly doubled in growth in each of the last three consecutive years and the business is profitable. In the last year, the company expanded its content from its core style focus to deliver coverage of politics, culture, food and technology that connects with women across all dimensions of their lives.

Scripps Networks Interactive chief development officer Joseph NeCastro will join Refinery29’s Board of Directors, along with a representative from WPP Ventures.

With his past experience in broadcast operations, media and finance, NeCastro will act as an important advisor for the Refinery29 team as the company looks to scale into a global media brand for millennial women.

“Scripps Networks Interactive has built its global business on a deep understanding of the creation of compelling content that appeals to women across multiple geographies and devices. Refinery29 is committed to building an influential brand that connects with millennial women across the world, and we’re excited about the prospect of working in partnership with the team as they continue to expand their coverage and reach,” said NeCastro.

"Refinery29 operates at the intersection of content, shopping and social media—all areas of focus for WPP Ventures. We're delighted to make this investment alongside Scripps," said WPP Ventures president Tom Bedecarre.

Refinery29 co-founder and co-CEO Justin Stefano added, “Having Scripps Networks Interactive and WPP Ventures as partners will elevate Refinery29 in building the next global chapter of the business. Both bring decades of experience to the table, having built and funded globally-renowned media brands and developed exceptional lifestyle programming. Their deep insight into the ever-evolving media and advertising landscape will be invaluable in building out Refinery29’s editorial and entertainment teams.”

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/07/19/image.jpg?itok=2rcBfUiv
Big B faces the heat for Kalyan Jewellers TVC

Kerala-based jewellery chain, Kalyan Jewellers' latest TVC featuring Amitabh Bachchan and his daughter, has been termed as “disgusting” and aimed at creating distrust in the banking system by the bank union, according to a report by Mint.

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/07/19/jeep.jpg?itok=xSFVsZyM
Laqshya Media Group creates India’s largest billboard for Jeep Compass

Laqshya Media Group has partnered with Jeep India to create India’s largest outdoor media installation for its iconic Compass on one of the busiest national highways of India which connects two major cities, Mumbai and Pune.

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/07/19/honor.jpg?itok=iFKjGffP
Honor launches new ad with Bhumi Pednekar

Honor, the e-brand of Huawei, has kick-started Honor 9N #NoOrdinaryBeauty campaign in collaboration with Bollywood actress Bhumi Pednekar.

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/07/19/seenu.jpg?itok=a1k6y6IH
Seenu Kurien joins Carnival Cinemas as VP sales and marketing

Carnival Cinemas, a motion picture exhibitor, today announced the appointment of Seenu Kurien as VP- sales and marketing.

MAM Media and Advertising People
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/07/19/isobar.jpg?itok=YlT8A-4P
V-Guard hands digital mandate to Isobar

Isobar India, the digital agency from Dentsu Aegis Network, has been appointed as the digital media partner for V-Guard.

MAM Media and Advertising Account
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/07/19/Secret_Temptation.jpg?itok=tbqhRd8w
Secret Temptation revamped; McNROE eyes growth from deodorant segment

Who doesn’t like to smell amazing and beautiful all the time! While perfumes and deodorants have been available for men for the longest time, it is only recently that Indian brands have begun experimenting with female deodorants and perfumes.

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/07/18/linkdin.jpg?itok=9msPar_c
LinkedIn crosses 50 million user mark in India

For all the tech giants, India is becoming a high potential market very fast. Microsoft-owned professional networking platform LinkedIn has crossed the 50 million user mark in the country.

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/07/18/vaz.jpg?itok=EgH_g7K5
Dale Vaz joins Swiggy as head of engineering and data sciences

MUMBAI: Swiggy the food ordering and delivery company based out of Bangalore India, has recently announced Dale Vaz as the head of engineering and data science. In his new role Vaz will be responsible for driving the company's technology strategy and building Swiggy’s next generation AI-driven...

MAM Media and Advertising People
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/07/18/saina.jpg?itok=IQeQE9Xc
Do-iT Talent Ventures signs badminton star Saina Nehwal

Do-iT Talent Venture, the firm owned by Darshana Bhalla and Radha Kapoor Khanna, reinforces its sport portfolio with the 4th most famous global woman athlete Saina Nehwal.

MAM Media and Advertising People

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories