MAM

Ogilvy acquires majority stake in Brazilian marketing agency Jüssi

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MUMBAI: WPP’s wholly-owned operating company Ogilvy has acquired a majority stake of Jüssi Intention Marketing Ltd, an online performance, programmatic and conversion marketing agency in Brazil.

 

Jüssi's clients include Allianz Global Assistance & Corporate, Amazon, Decathlon, FNAC, Google, LinkedIn and Terra. Founded in 2010, the company employs 120 people and is based in S?o Paulo. Jüssi will be part of the Ogilvy Group in Brazil (Ogilvy & Mather, David Agency, Nine, Etco and Foster) and will continue to operate under the Jüssi name. 

 

This investment continues WPP's strategy of investing in fast growing sectors such as digital and its commitment to developing its strategic networks throughout Latin America, while bolstering the Group's leadership position in Brazil.

In Brazil, the Group (including associates and investments) generates revenues of around $600 million and employs over 7,000 people

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