Mindshare to present adaptive marketing at Melt 2015

MUMBAI: This Melt, GroupM?s flagship agency Mindshare will bring alive the concept of real time planning adaptive marketing through The Loop and Purple Box as a part of GroupM FutureReady hall.

Fitting in perfectly with Melt?s theme ? a festival of creativity will take participants through an experience of adaptive marketing with a live campaign and contest. The Mindshare zone revolves around their core philosophy of Original Thinking Framework.

The experience will be demonstrated in the loop room in the Mindshare zone. The Loop is not just another technological interface but rather a way of life for all at Mindshare. It will effectively break down all silos and bring all key stakeholders into one single room ? creative, media, social, digital, content and production.

Adaptive marketing enables the shift of media spends to leverage opportunities uncovered by real time data and provides actionable insights that can be executed instantly. The Loop is also used to track competitor efforts in paid, owned and earned media, as well as providing intelligence on trending and viral news and content.

The Loop @Melt ? Mindshare will integrate live contests and track real time influencers at Melt 2015. Participants will be engaged through the two days by fuelling creative thinking and conversations around Melt through the Loop.

On the other hand, the Purple Box is a creative manifestation of adaptive marketing solutions. Created exclusively for Melt, Mindshare Purple Box will demonstrate various consumer archetypes in an interesting visual format. Participants will be able to choose from a consumer ?avatar? and look deeper into some of their passion points, while we convert them into communication opportunities.

Mindshare south Asia CEO Prasanth Kumar said, ?Driven with the core values of speed, provocation and teamwork, Mindshare is not only working in an adaptive marketing environment, but also defining this environment. With The Loop philosophy we understand that content and messaging is fluid and continuous, and our frameworks demonstrate the agility and responsiveness of a collaborative decision making process for brands. At Melt, one can see a live demonstration of this framework at the Loop Room, as well as how adaptive marketing looks from a consumer?s perspective with Purple Box.?

The Mindshare experience will be live from 10 am to 5 pm on 21 and 22 May at Zee Melt 2015 in GroupM FutureReady zone at Nehru Centre in Worli, Mumbai.

Latest Reads
Future East Film enters the digital segment with new company FED (Future East Digital)

Future East announced its digital counterpart FED (Future East Digital) a creative digital studio, producing branded content, shareable stories and viral moving image work for Instagram, YouTube and the Internet at large. Future East Film

MAM Marketing MAM
Helios Media appoints Raj Shrivastav as chief revenue officer

Helios Media which completes 7 years of operations,has stepped up activities on its food focussed vertical Brand Chef.

MAM Media and Advertising People
Isobar India launches new tool to predict the viral potential of content, real-time!

Isobar India, the digital agency from Dentsu Aegis Network, has announced the launch of ‘viewCent’

MAM Marketing MAM
New Epsilon study reveals that only 2% of consumers choose marketing updates via. SMS as their top preference

Epsilon, a global leader in creating connections between people and brands, today released the commissioned study ‘Marketing In India Is Personal, Not Just Business’ conducted by Forrester Consulting.

MAM Marketing MAM
DHFL Pramerica Life Insurance announces the opening of Application Process for the 9th Annual ‘Pramerica Spirit of Community Awards’

The search for school students who have made a positive difference to society through volunteer community service is now open.

MAM Marketing MAM
Myntra’s Email Campaign Performance Increases by 60% withSmartech’s Proprietary AI-Powered Marketing Suite

Myntra, one of the most recognisable brands in the country’s digital fashion space, continues to benefit greatly fromNetcore’sAI-powered growth marketing platform

MAM Marketing Brands
Abhishek Kapadia joins iGKnights Digital Media Works as COO

Ad network and value-added-services firm iGKnights Digital Media Works has brought on board Abhishek Kapadia as the chief operating officer.

MAM Media and Advertising People
Let’s come together and change ‘Jao Khelne’ to #ChaloKhelne

Aditya Birla Health Insurance Co. Limited (ABHICL), the Health Insurance arm of Aditya Birla Capital Limited, a significant non-bank financial services, launches a unique campaign

MAM Marketing MAM
Dr. Oetker India appoints Publicis India as its creative agency

Dr. Oetker India, leading purveyor of western comfort food to India,has appointed Publicis India to handle its creative mandate and bolster its branding & communication efforts in India.

MAM Media and Advertising People

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories