MAM

Mindshare elevates R Gowthaman and Sudipto Roy

MUMBAI: In a move to strengthen its hold in market and understanding the ever-changing, technology- driven time, Mindshare has appointed R Gowthaman as chief operating officer and Sudipto Roy as regional chief client officer for Asia Pacific.

 

Gowthaman will take on the role of COO Asia Pacific after spending a year as chief client officer, APAC and CEO south and south-east Asia. During this time, he was responsible for Mindshare’s key clients across the region and expanding the agency’s services, including the launch of an emerging market activation unit across ASEAN in partnership with Geometry Global.

 

In his new role as COO, Gowthaman will focus on continued development and delivery of Mindshare’s services to marketers across the marketing value chain – from emerging consumer activation at one end to big data management on the other, and a more effective business model for working with clients.

 

Gowthaman said, “I am extremely delighted to take on this role. I am especially looking forward to designing and rolling out new work streams that provide Mindshare’s clients with great new opportunities and accelerate sustainable growth of our business. Despite our scale and size, we are increasingly behaving more and more like a start-up – provocative, hungry, adaptive, full of energy all underpinned by a promise to be the agency of the future.”

 

Roy takes over from Gowthaman as chief client officer Asia Pacific following a two-and-a-half-year stint as managing partner of Client Leadership and Partnerships. During this time, his primary responsibility was to run some of Mindshare’s key accounts including Unilever, Kimberly Clark, Lenovo and others.

 

In his role as CCO, Roy will focus on growing Mindshare’s relationship with its key clients across Asia Pacific, by creating faster, more agile and adaptive marketing services for them.  Roy will also spearhead creation of a stronger open source collaboration model around Mindshare’s key clients, with relevant partners from WPP as well as other independent companies. Roy will report to Gowthaman in this role.

 

Mindshare is forging a number of partnership programmes with ‘hot’ companies coming up in emerging economies, in analytics, media technology, e-commerce, B2B, social media, mobile and more, to complement the current global partnerships already in place with Google, Facebook, Twitter, Microsoft, Yahoo and many others. Roy’s new role focuses on leveraging some of these partnerships to help its clients’ brands be more adaptive to near real time consumer response, and continuously improve the way they use various media platforms to grow their brands.

 

Commenting on his appointment, Roy said, “I am passionate about our clients’ businesses and how we think about them, so this move is exciting as it enables me to focus on what I really love. I believe we have a great opportunity to drive cutting-edge thinking for Mindshare and our clients, and fundamentally re-imagine how we think about media services while continually raising the standards for how media agencies can drive ROI. I really look forward to this part of the journey.”

 

Mindshare chairman & CEO for APAC and growth market Ashutosh Srivastava said, “We are privileged to have highly talented people like Gowthaman and Roy stepping into these roles. Over the years, they have developed trusted relationships with our clients, by focusing on what they value most. These roles are incredibly crucial for us at this stage and will help Mindshare continue to lead the industry thinking, and shape its development and growth at an exciting time, where understanding of media, technology and effective data usage are becoming more and more central to brand success.”

 

Both Roy and Gowthaman’s roles are effective immediately and will be based in Singapore.

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/09/27/Swachh%20Bharat.jpg?itok=TacDOT_p
Swachh Bharat Week: Sachin, Amitabh lead promotional videos

NEW DELHI: A series of promotional videos promoting the idea of constructing toilets in every household in the country was released by the prime minister Narendra Modi. The government is celebrating the Swachh Bharat Week, from September 25- October 2.

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/09/26/Untitled-1_14.jpg?itok=U3BTPEWF
When brands think like publishers: CMS Asia 2016

As more brands are waking up to the perks of content marketing, they increasingly realise the need to think like a content platform or publisher. But, are they doing it right? -- was the question raised in the panel discussion at CMS Asia 2016. The panellists were -- Autocar’s Hormazd Sorabjee, Mxm...

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/09/26/Untitled-1_13.jpg?itok=wW6tfUjZ
Budweiser brings 'What's Brewing' to India

Budweiser's latest campaign ‘Always Brewing' derives its genesis from the brand’s core principles of freedom, authenticity and ambition, and engages with today’s generation- who, like the brand, are infused with the drive of constant progress and perfection.

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/09/26/Untitled-1_11.jpg?itok=UuFHC-ew
Nestlé supports 'Nanhi Kali'; changes packaging

Nestlé India has changed the packaging of its iconic brands, Maggi, Nescafe and Kitkat to support girl child education in association with Nanhi Kali, an NGOs imparting education to underprivileged girl children across India.

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/09/24/Untitled-1_2.jpg?itok=MCFWy-vX
Maxus, Tata Sky shine at Big Bang Awards

The award-winning spree for the GroupM company Maxus continues as it won the Social Media Agency of the year at the Big Bang Awards 2016 (constituted by Advertising Club of Bangalore). Tata Sky was named 'Client of the Year' for its innovative 13-episode TVC campaign called Daily Dillagi.

MAM Media and Advertising AD Agencies
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/09/24/Untitled-1_0.jpg?itok=rEOZqSB1
Dentsu, Facebook: the problem with digital advertising

The advertising industry just got a hit in an area where it hurts: right in the solar plexus. Last week, Japanese ad agency Dentsu which accounts for a lion’s share of advertising in Japan, admitted that it had overcharged (read: “fleeced”) digital clients to the tune of Yen 230 million between...

MAM Media and Advertising AD Agencies
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/09/24/Untitled-1_1.jpg?itok=VhQYRN3O
Content Vs Market debate dominates: CMS Asia 2016

MUMBAI: Post-lunch panels are always a challenge, but panellists – The 120 Media Collective’s Roopak Saluja, Optimystix Entertainment’s Sanjeev Sharma, GroupM’s Tushar Vyas and Havas Worldwide’s Nirmalya Sen -- at the Content Marketing Summit Asia 2016 were up for it as they discussed if media...

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/09/22/Default.jpg?itok=QA97TsFe
Five steps to build a strong brand: Kantar Millward Brown

Curating the top 50 most valuable brands list in India was an eye-opener in many ways, said Kantar Millward Brown MD Dinesh Kapoor, referring to the valuable insights that brands can gather from the data available to the agency.

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/09/22/Untitled-1_3.jpg?itok=tU7tcNYW
amarujala.com among top three news websites of south Asia

amarujala.com, the website of the Hindi newspaper Amar Ujala, has won the WAN-IFRA award for one of the top three news websites in south Asia.

MAM Media and Advertising Digital Agencies

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories