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MEC Access organises Kolte Patil Developers turnkey project Nest Fest 2015

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MUMBAI: MEC Access, part of MEC, media agency and a founding partner of GroupM, announced its partnership with Kolte Patil Developers Ltd’s (KPDL) initiative ‘Nest Fest 2015’, bringing to light India’s first ever grand property expo which includes an element of fun and play as well.

‘Nest Fest 2015’ goes on-ground 6 – 8th February, 2015 in Pune. The property festival will display a wide product range which is projected to cater to 50,000 people visiting the property expo over the three days. The mega event will showcase properties ranging from Rs. 30 lakhs to Rs. 10 crores across 10 locations.

MEC Access was responsible for identifying the venues and organizing the entire event and managing the branding of KOLTE PATIL at these venues. The Décor and F&B were also included into being carefully planned aiding to the over-all experiences. The event being catered to potential real estate buyers from all walks of life, MEC Access ensured the use of state of the art equipment’s in building the mammoth structure and planning experience of big ticket events.

Sidhraj Shah, National Director, activation, MEC, says, "MEC Access has been able to plan and execute a seamless on ground execution for a challenging yet great experiential activation for Kolte Patil Developers 3 day Nest Fest event, which is being attempted for the every first time in India."

Omar Gul, Marketing Head, 24K and Digital, Kolte Patil, said “Nest Fest is Kolte Patil's flagship property exhibition with a single focus to deliver dream homes ranging from Rs. 30 lacs to crores in Pune city. The exhibition showcases Kolte Patil's entire Home segment with amazing offers, value adds and easy finance schemes. It’s been a fulfilling experience to work with MEC GroupM as our partners in this endeavour”.

MEC Access, during the pre-buzz phase, conducted two events on the same day across 21 cities pan India. A channel partner meet was scheduled in the morning and the customer meet in the evening.

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