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Maxus wins ‘Media Agency of the Year’ at Emvies 2014

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MUMBAI: The winning spree continues for Maxus, which has won 23 new clients, worth upwards of Rs 300 crore in the first half of 2014. The media agency, not only bagged the ‘Grand Emvie’, but also took home the ‘Media Agency of the Year’ award.

Maxus won the ‘Grand Emvie’ for the campaign ‘Power of 49 Elections’- the media movement that changed the role of women in Indian elections for its client Tata Tea Gold.

The media agency, with a total tally of 230 points was also declared the ‘Media Agency of the Year’. It beat Lodestar UM, which bagged the second position with 175 points and Mindshare which managed 95 points and stood third in the winner tally.

What is notable is that Maxus has upped its ranking from the previous year and has replaced Mindshare, which had won the ‘Media Agency of the Year’ award at Emvies 2013. Loadstar UM maintained its position at number two, even this year.

“I would attribute the success to the PACE philosophy of Maxus. The undying spirit of wanting to deliver the best for our client always and their encouragement at all times,” said Maxus South Asia managing director Kartik Sharma on the win.

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