Maxus ESP innovates with Mahakosh Cooking Oil for ?Farah Ki Daawat?

MUMBAI: Colors? food show Farah Ki Daawat hosted by Farah Khan has brought to the fore memories about food and anecdotes of A list celebrities. Created and produced by Wizcraft Television, the food show features celebrities using their trusted cooking companion ? Mahakosh Cooking Oils. To take this show to newer heights, Maxus ESP has partnered with Wizcraft for Farah Ki Dawaat and devised a complete marketing plan that will create a powerful engagement for the brand.

Talking about this association, Maxus ESP national director Shailja Vohra said, ?Mahakosh?s association with Farah Ki Dawat on Colors is an example of how content can take center stage and showcases how Maxus ESP is able to get content in the center of communication planning. The partnership proves how large and premium brands such as Mahakosh Cooking Oil have instilled their continued faith in Maxus, which has been able to deliver robust and triumphant strategies. This campaign is an extension of that as over the next four months we have lined up a host of innovations.?

The content rollout plan includes specially created TV vignettes, print ads, a well compiled recipe book, along with consumer contest and product seeding with India?s top celebrities, among other things. This show is also being promoted on social media platforms and a variety of recipes will soon be uploaded on the Farah Ki Daawat YouTube channel, and an on-air contest too is part of the blitzkrieg marketing plan. A promo video for the contest with Farah Khan has also being filmed.

Wizcraft International Entertainment director Wiz Sabbas Joseph added, ?Not only is the brand integration seamless, the idea to use and reach out through multiple platforms and use multi-channel engagements is what makes this a winner.?

As part of the sales-led contest aptly named ?Mahakosh Daawat-E-Khas Contest?, consumers of Mahakosh Cooking Oils will be provided to not just cook a meal with Farah Khan, but also win a host of exciting prizes by buying a pack of the oil brand and messaging the code under the cap, to a designated number. We are sure the Maxus team will do a fantastic job in meeting upto our expectations and delivering the results,? added RSIL (Popular Division) head of marketing Alok Mahajan.

Latest Reads
SBI hands over media mandate to DDB Mudramax

Indian bank, State Bank of India (SBI), has appointed DDB Mudramax as its media agency for media duties.

MAM Marketing Brands
Paytm Mall targets $10 bn annualised gross sales by 2019

With the aim to garner a bigger slice of India’s growing online retail market, Paytm Mall, owned by Paytm e-commerce, has ramped-up its efforts to expand the business. 

MAM Marketing Brands
Yamaha's 'The Call of the Blue' is launched as the new exciting brand campaign

India Yamaha Motor Pvt. Ltd. developed its new brand campaign ‘The Call of the Blue’ in order to draw a parallel to its product planning, marketing and customer engagement strategies with the brand’s global image of ‘excitement, stylish and sporty’.

MAM Media and Advertising Ad Campaigns
Isuzu Motors signs Jonty Rhodes as Indian brand ambassador

Isuzu motors, Japanese car manufacturer, has signed on former South African cricketer Jonty Rhodes as the brand ambassador to promote the brand and its latest product V-Cross in India. The brand will complete six years on 21 August 2018 in the Indian market.

MAM Media and Advertising People
UCB's first social experiment in India #UNITEDBYHOPE

Reaffirming its commitment to challenge social norms and fearlessly address issues focused on secularism and non-discrimination, United Colors of Benetton marked India’s 72nd Independence Day with a digital film titled #UnitedByHope, celebrating India’s unity in its diversity.

MAM Marketing MAM bolsters senior management team to pursue expansion plan

To pursue its ambitious growth and expansion plans, recently strengthened its senior management team with experienced talent.

MAM Marketing MAM
The Advertising Club announces the Category Awards for Marquees 2018

The Advertising Club today announced the various sector and special category awards for Marquees 2018.

MAM Marketing MAM
White Rivers Media celebrates 6th anniversary

In India, one of the fastest growing independent agencies White Rivers Media has recently completed its six years in social media and digital marketing industry.  

MAM Marketing Brands
The Minimalist strengthens leadership team

The Minimalist, one of the fast-growing design and digital companies, has boosted it leadership team with the appointment of head of interaction design Rohan Saraf, lead, user interface Amit Rajapurka.

MAM Media and Advertising People

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories