NEW DELHI: Online fashion store Koovs.com has appointed MediaCom as its media buying agency. 

The appointment is ahead of the launch of the brand’s first 360 degree ad campaign later this month. MediaCom India will be responsible for media planning and devising efficient media mix for the new campaign.

Koovs.com CEO Mary Turner said, “MediaCom was an obvious choice owing to their out of box ideas and their credibility in the industry. The team has a clear understanding of our target customer and this we believe is a must to attain the right media mix. Their in-depth experience in building and strategising for young companies in the emerging sector was also one of the key factors of this choice and we look forward to a great partnership.”

MediaCom MD Debraj Tripathy added, “Koovs has a unique offering and we feel privileged to partner them. My team and I look forward to working together in making Koovs a huge success in the fast evolving Indian e-commerce market.”