Indian thriller web-series collects Rs 9 lakh via crowd-funding

NEW DELHI: Indian crowd-funding thriller web series Hankaar, has successfully received Rs 9 lakh, which is more than a lakh of its initial target, with the help of 157 backers.

Hankaar had set a target of Rs 8 lakh in 50 days. The series is slated for release in January next year.

Set in Mumbai in the backdrop of drugs, real-estate dirty deals and prostitution, Hankaar is 'realistic fiction' content in the thriller and drama genre. It explores the stories of five ordinary people who go through extraordinary life changing experiences. 

The cast includes Sanjay Bhatia, Rajesh Balwani, Ankur Vikal, Ram Menon, Sharda Nand Singh, Priyadarshi P and Yogini Chowk.

The makers say they chose the Internet and not TV channels as these do not look beyond saas-bahu sagas. The content and theme of the series is realistic but not accepted as content to be viewed on mainstream television.

Hankaar went live on a month ago and surpassed their funding goal with the help of 157 backers who will now be named as co-producers and will also have the chance to give their inputs in the making of the series.

Hankaar director and producer Ravi Iyer said, “We are overwhelmed by the support we got and hope to entertain the audience. We plan to make not one but three seasons of Hankaar.”

With the average Indian spending more than eight hours on the internet and the majority of TV content being aimed at women over 35 years, Iyer felt the time was right to launch the first ever tech thriller web series.

Writer Yogi Chopra said, “As producers we realise that Indian television is not ready for this kind of content. But we are keen to create not just one, but at least three seasons of this series. It is certain that the audience for this type of content is there, but because it is deemed non-commercial, it is difficult to find required funding.”

Latest Reads
Dineout launches FIFA contest for fans

India’s premier table reservation platform, Dineout, has just made the 2018 FIFA World Cup more exciting for football fans in India who couldn’t make it to Russia for the games by presenting the ‘Dineout Predict and Win’ contest.

MAM Marketing Brands
Vivel celebrates freedom of choice in new campaign

ITC’s personal care brand, Vivel, has launched its impactful TVC integrating the brand’s philosophy of ‘Ab Samjhauta Nahin’. Vivel believes that being empowered is about having the freedom to make a choice. A choice to be yourself, the way you think, behave or even dress.

MAM Marketing Brands
Saif and Kareena discover Windsor through Airbnb

As more and more people seek newer and unique experiences and getaways, Airbnb has transformed the way people travel.

MAM Media and Advertising Ad Campaigns
Amitabh Bachchan turns uber cool grandpa for Lloyd smart LED TV

After the tremendous success of the AC campaign this year, Lloyd, a part of Havells India Ltd has launched a new TV commercial for LED TVs featuring Amitabh Bachchan as the uber-cool grandpa.

MAM Media and Advertising Ad Campaigns
Baggit launches new campaign with Shraddha Kapoor

Focusing on gender equality and freedom of expression, bag and accessories brand, Baggit has launched its new brand campaign, #PutItOnTheTable.

MAM Media and Advertising Ad Campaigns
Supari Studios creates campaign for Clinique’s popular product, Moisture Surge

Award-winning agency Supari Studios produced the latest campaign for Clinique for their popular product, ‘Moisture Surge’.

MAM Marketing MAM
Yardley launches new range of floral perfumes

MUMBAI: Yardley, a heritage personal care brand from Wipro Consumer Care and Lighting has launched an array of daily wear perfumes. The Modern Indian Woman, who is a perfect amalgamation of beauty, confidence, and elegance, inspires this contemporary range of Eau De Cologne from The House of...

MAM Marketing Brands
Kotak Mahindra Bank launches campaign with Ranveer Singh for 811 account

MUMBAI: Kotak Mahindra Bank has launched its 811 campaign - #IndiaInvited. The campaign features Bollywood actor Ranveer Singh along with people from all walks of life, across age, gender, profession, religion, physical appearance, including an acid attack survivor, among others.

MAM Media and Advertising Ad Campaigns
Need for condom brands to target the rural audience

MUMBAI: Sex is perhaps the most rampant taboo in India. Despite the economic and technological advancements, sexual discourse in the country is yet to witness a significant evolution. From sex education in school to conversations at home, the country in a sense continues to avoid addressing the...

MAM Marketing Brands

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories