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Havas Media wins HolidayIQ’s Rs 30 crore media mandate

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MUMBAI: Havas Media Group India has won the integrated media mandate of HolidayIQ.com in a multi-agency pitch. The duties will include traditional, digital and mobile solutions. 

 

The estimated size of the business is upwards of Rs 30 crore.

 

The portal enables travellers to discover, plan holidays and share holiday experiences. HolidayIQ.com provides customised, relevant, information and insight son - places, hotels, sightseeing and transport to customers. 

 

HolidayIQ founder and CEO Hari Nair said, “We believe in the science of holidays and Havas Media delivered an impressive scientific, strategic approach to the business, which was in sync with our objectives. Young, professional and passionate we look forward to working with this Havas Media team.”

 

HolidayIQ.com CMO Diptakirti Chaudhuri added, “The recommendations from Havas Media had a good balance of data and content. Their deep understanding of the category and their thought leadership made them win this mandate.”

 

Havas Media Group-India and South Asia CEO Anita Nayyar said, “It is a great win for us. HolidayIQ is a very meaningful brand in an extremely engaging category. Havas also has an entrepreneurial DNA, which allows us to understand the challenges and objectives of these clients better. Bangalore is an important market for us and we are seriously investing time and talent in expanding our operations here.”

 

Havas Media Group India managing director Mohit Joshi added, “We are glad that our focused efforts and strategy towards acquiring the integrated media mandates of new age businesses is paying off. Our compelling value proposition is a clear winner in the market. We look forward to a great association.”

 

The win comes on the back of Havas winning the integrated media business of BlueStone.com. Both these businesses will be handled by Havas Media office in Bangalore.

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