MAM

Havas Media wins HolidayIQ?s Rs 30 crore media mandate

http://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/mam-images/2015/10/28/havas%20media%20group.PNG?itok=3YF4bK-o

MUMBAI: Havas Media Group India has won the integrated media mandate of HolidayIQ.com in a multi-agency pitch. The duties will include traditional, digital and mobile solutions. 

 

The estimated size of the business is upwards of Rs 30 crore.

 

The portal enables travellers to discover, plan holidays and share holiday experiences. HolidayIQ.com provides customised, relevant, information and insight son - places, hotels, sightseeing and transport to customers. 

 

HolidayIQ founder and CEO Hari Nair said, ?We believe in the science of holidays and Havas Media delivered an impressive scientific, strategic approach to the business, which was in sync with our objectives. Young, professional and passionate we look forward to working with this Havas Media team.?

 

HolidayIQ.com CMO Diptakirti Chaudhuri added, ?The recommendations from Havas Media had a good balance of data and content. Their deep understanding of the category and their thought leadership made them win this mandate.?

 

Havas Media Group-India and South Asia CEO Anita Nayyar said, ?It is a great win for us. HolidayIQ is a very meaningful brand in an extremely engaging category. Havas also has an entrepreneurial DNA, which allows us to understand the challenges and objectives of these clients better. Bangalore is an important market for us and we are seriously investing time and talent in expanding our operations here.?

 

Havas Media Group India managing director Mohit Joshi added, ?We are glad that our focused efforts and strategy towards acquiring the integrated media mandates of new age businesses is paying off. Our compelling value proposition is a clear winner in the market. We look forward to a great association.?

 

The win comes on the back of Havas winning the integrated media business of BlueStone.com. Both these businesses will be handled by Havas Media office in Bangalore.

Latest Reads

http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/12/10/pra.jpg?itok=7TMSTsZx
Dentsu Webchutney launches new campaign for Platinum Days of Love

Dentsu Webchutney, the digital agency from Dentsu Aegis Network, has launched Platinum Days of Love’s new season’s collection with the campaign #LoveSoRare, a series of 30 digital films inspired by the design story of the collection.

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/12/10/renault.jpg?itok=MbzWydTd
Renault India’s social experiment to reveal ‘Who are India’s worst drivers’

With the thought to find ‘Who are India’s Worst Drivers?’ Renault India along with its creative agency Law and Kenneth Saatchi and Saatchi recently conducted a social experiment in the streets of Mumbai and New Delhi by monitoring the traffic violations that took place every hour across some key...

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/12/10/ipsos.jpg?itok=7n7JlNHU
Ipsos India launches TrueFace

Ipsos India has launched TrueFace, an indigenously developed recruitment screening app, for Qualitative research.

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/12/10/adex.jpg?itok=IXs0lSCE
TAM AdEx reveals print, radio reducing spend on TV

A recent report created by AdEx, a part of TAM Media Research, has revealed how television medium uses others mediums i.e. print and radio for its own advertising and vice versa.

MAM Marketing Brands
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/12/10/ds.jpg?itok=wzKXoVWV
DS Group rolls out 3 new TVCs for Pulse candy

Taking forward its ‘Pran jaaye par Pulse na jaaye’ narrative, Pass Pass Pulse, the candy from DS Group, has rolled out another set of three commercials.

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/12/10/vk.jpg?itok=TVX5nwvf
Artimas Fashions debuts One8 innerwear look of Virat Kohli

Artimas Fashions Private Limited, and licensee of One8 innerwear brand showcased the first look of its innerwear range today.

MAM Marketing Brands
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/12/10/nfba.jpg?itok=XfOPrC8H
5th EDITION OF NYKAA FEMINA BEAUTY AWARDS ANNOUNCED

National, 6th December 2018: Femina, India’s largest women’s brand, and Nykaa.com, one of the best online destinations for beauty and wellness products, has announced the 5th edition of its marquee property Nykaa Femina Beauty Awards. The trendsetter in the beauty awards space has witnessed the...

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/12/10/Prasad-Shejale.jpg?itok=q_ku0rux
Tech, consumer behaviour, marketing create successful campaigns: Logicserve’s Prasad Shejale

Winning 50 awards in 2018 has not dented Logicserve Digital’s urge to keep progressing. The Indian media agency arm of Logicserve Group feels it still has a long way to go. In an exclusive conversation with Indiantelevision.com, Logicserve Digital co-founder and CEO Prasad Shejale outlined the...

MAM Media and Advertising Digital Agencies
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/12/07/ashish.jpg?itok=nwmtKmIe
McCann India appoints Ashish Chakravarty as creative head

McCann India has a top level change Ashish Chakravarty has returned to McCann Worldgroup as executive director and head of creative, India. He will report to McCann Asia Pacific chairman, McCann Worldgroup India CEO and CCO Prasoon Joshi.

MAM Media and Advertising People

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories