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Havas Media’s ‘digital at the core’ strategy has paid off, says Anita Nayyar

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MUMBAI: Havas Media Group India posted a stellar performance in 2014. As per the company, it won new business worth over Rs 200 crore in 2014.

Last year witnessed the integrated business wins of clients like Emirates, World Kabaddi League Yepme, MTS (re-win), LIC, BBC, Borosil, Assetz Property Group, OCM India and Hi Care among others. Havas Media also won digital specific mandates of Xolo Mobiles, BusinessWorld and Starbucks.

The RECMA mid-year 2014 Qualitative Evaluation reported Havas Media India growing at 35 per cent, much higher than the industry average.

Havas Media India and south Asia CEO Anita Nayyar said, “Havas Media’s ‘digital at the core’ strategy has richly paid off. Our integrated offering and approach has been appreciated by our clients as well as prospects. Clients have loved our Meaningful Brands Study and the Meaningful Connections Planning process along with our challenger brand attitude has been the key differentiator in the market. However, we at Havas Media are not just about business but also about people. We are known as the ‘Happy Agency’ in the market and many of our ‘old employees’ are eager to join back the Havas family – this according to me is our greatest strength.”

“We are known in the industry for our passion and transparency. We ensure significant senior management involvement in all our clients. Our view of media is integrated and this is further demonstrated by the fact that most of our recent wins have all been integrated. 2015 is a new year with new challenges, however given our strong leadership we are all set to make this year too a remarkable one,” added Havas Media India MD Mohit Joshi.

The Havas Media Group India client roster includes Parle Products India, Hyundai Motor India, Quikr.com, LGE India, Tata Motors, VLCC, AMWAY Beauty, Taj Hotels, Dupont India, Sleepwell, R.K. Marble Group, Voltas India, Ista Hotels amongst others.

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