MUMBAI: Havas Media Group has won the integrated media duties of iOrderFresh, a mobile-first commerce venture in the fresh perishable foods and groceries retail space. 

The mandate includes integrated media buying and planning across traditional media and digital solutions for search, social and mobile. The account will be handled by Havas Media's New Delhi office. 

iOrderFresh, founder and CEO Nitin Sawhney said, “iOrderFresh has a simple promise to the consumer; fresh produce directly from the farm to your kitchen in a few hours. The business is built on the premise of freshness and convenience. It aims to create a whole new experience for shopping for food and groceries available at your doorstep by just downloading the app from any smartphone. Currently available in Delhi and Gurgaon, on both Android and iOS platforms, we are looking to consolidate our presence in the NCR region before expanding to other cities. Havas Media carved out a compelling mobile-first, integrated media strategy to get more people to download the app and also to scale the brand.”

Havas Media Group India and South Asia CEO Anita Nayyar added, “Getting home delivered fresh fruits and veggies in our hurried lifestyle and traffic bound commute is a blessing. The Indian shopper’s attitude to online retail is very positive today so the perishable retail space is only set to grow. Havas Media with its digital strengths and integrated media offering is well geared to engage this shopper and add to the shopper basket.”

Havas Media India managing director Mohit Joshi said, “It is a good win in a challenging category. We are happy that our rich experience in the dotcom domain is helping us get more clients in the category. We look forward to a great association with them.”