MAM

Havas Media Group re-organises Asia Pacific operations

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/smartcrop_800x800/public/images/mam-images/2015/05/06/mam%20media%20agency.PNG?itok=06ZIktpk

MUMBAI: Havas Media Group has re-organised its Asia Pacific operations with the formation of a separate Greater China cluster, which will report into its Global Executive Committee.

The re-organisation is part of the group's strategy to increase focus on priority markets by turning them into strategic business units with direct supervision from the global team. The rest of the Asia Pacific region will continue to be overseen by the current management helmed by Vishnu Mohan.

Additionally, Havas Media Group has also appointed Christophe Cases as CEO for Greater China.

In his new role, Cases will oversee the group's operations in Greater China and will be responsible for growing the business across the three markets of China, Hong Kong and Taiwan.

He will focus on accelerating the expansion of the Havas Media Group's services and the adoption of the agency's collaborative ‘Havas Village’ model that unifies creative, media, and other specialist services to enable clients to capitalise on the meaningful connections and agility created by integrated communications strategies.

Based out of Shanghai, Cases will report to the Group Executive Committee and Havas Media Group global managing director Dominique Delport.

Prior to joining Havas, Chase spent more than two decades in management consulting with companies like Accenture, Capgemini, and Ernst & Young and worked around the world with global brands as an acknowledged expert in customer and growth strategy, new product/service launch, market expansion, and building high performing customer-centric organisations.

Most recently, Chase was managing director with Accenture in Greater China where he was leading the Accenture Strategy practice looking after consumer goods, retail, and pharmaceutical clients and focused in particular on digital, marketing analytics, and e-commerce. Prior to relocating to Shanghai, he had been working with Accenture since 2006 in the US, as leader in the operations strategy practice.

Commenting on the appointment, Delport said, “Christophe has an incredible track record of success as a management consultant working with some of the top consulting companies around the world. He also has a deep understanding of the complex and exciting market in China. I have experienced firsthand Christophe's intelligence, fresh strategic vision and enormous capacity to innovate. His ability to thrive during intense periods of growth and activity will be invaluable as we take our operations in China to the next level.”

Chase added, “I am very excited to be joining Havas Media Group at this exciting stage of its global evolution. There is an established momentum within the group. Its integrated proposition combining creative, media, data, content, and range of digital specialties is getting a lot of attention from stakeholders in the industry. I look forward to leveraging this energy and the group's vision to accelerate its growth and expansion in one of the world's largest and most exciting economies.”

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/19/anurag.jpg?itok=svdNEKHU
SVG Columbus debuts with big wins at IAMAI's 8th India Digital Awards

SVG Columbus has been honoured with 2 Golds and 1 Silver by the Internet & Mobile Association of India (IAMAI) on its debut. For the record, SVG Media was acquired by Dentsu Aegis Network in April 2017. Post the acquisition, SVG Media launched Columbus – an agency focused on Data Driven...

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/19/Kantar.jpg?itok=xfY0XRLu
81% Indians find ads intrusive: KMB study

MUMBAI: A well-executed multichannel campaign is a thing of beauty. But over one in four of the campaigns we see are not well integrated, and consumers are much more critical than marketers about campaign connectivity. Also, less than half of all campaigns take full advantage of different channels...

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/19/Vivo_0.jpg?itok=fExeXtdx
Vivo YouTube campaign saw better response using Vogon

MUMBAI: Chinese smartphone brand Vivo rolled out a digital campaign - ViewTube, giving a new wave to YouTube’s ongoing TrueView Ads. With the launch of its V7 model, Vivo leveraged Google’s Director Mix tool to launch a campaign that offers a unique creative solution to gauge higher viewer...

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/19/bigbazzar.jpg?itok=0GsnoZ_x
Big Bazaar launches game to promote R-day sale

MUMBAI: Hypermarket chain from Future Group, Big Bazaar, has created a mobile game to promote its mega property, ‘Big Bazaar Sabse Saste 5 Din’. Designed and executed by L & K Saatchi & Saatchi, Big Bazaar’s innovative deal game is set to transform the shopping experience in India....

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/18/inito.jpg?itok=AwQJneLI
Inito gives anxious couples hope through its new ad

The desire to have children is something that is harboured by millions of couples. But, in the eagerness to do so, many times this whimsical process ends up becoming strenuous and stressful for many. In order to help beat the woes for many such couples, Inito, a medical technology company, has...

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/18/Deloitte.jpg?itok=4oU7Xx11
Vernacular content consumers to be 2.5 times English by 2021: Deloitte

MUMBAI: Deloitte India has launched the eighth edition of its report on technology, media and telecommunications which predicts major advances in machine learning, voice over LTE (VoLTE) technology services and over-the-top (OTT) platforms, apart from other trends.

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/18/break.jpg?itok=NI2aMi1o
IAA's new initiative seeks to end rigidity in office timings

A new social initiative titled #WorkToLiveToWork has been undertaken by the International Advertising Association’s (IAA) India chapter with Nandini Dias, managing committee member of IAA and CEO of Lodestar India, at the helm. Dias lost two colleagues in separate accidents related to railways...

MAM Media and Advertising People
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/18/pvr.jpg?itok=x_vsjB5p
PVR promotes cleaner air

MUMBAI: Cinema exhibition company PVR Pictures has launched a new campaign called, #BeTheCommuter with an aim to promote clean air and curb pollution.

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/18/Pursuite.jpg?itok=rXkZMDm4
Pursuite.com forays into furniture

MUMBAI: In a move to further expand its product categories, Pursuite.com, India’s first B2B e-commerce platform for hospitality procurements has announced its entry into furniture, fixture and equipment (FF&E) segment.  With over 50 brands and more than 5000 products from across the globe,...

MAM Marketing Brands

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories