MUMBAI: In the midst of a slow-subdued industry and economy where GDP hit a decade low of 4.5%, Havas Media Group India on the other hand has had an exceptional year in 2013.
Today it is right at the top of the performance charts of media agencies.
Besides retaining existing clients, Havas Media Group has had strong new business success.
The company stood at No. 2 Media Agency position in the recently declared Agency Report Card 2013 by Campaign India - garnering 8 out of 10 points. It was also shortlisted for the Agency of the Year 2013 Awards.
RECMA 2013 Compitches has graded Havas at No.1 in YTD new business achievements in both the 2013 preliminary reports.
The company took home two wins at the DMA ECHO Awards India 2013 and was on the shortlist at India Radio Forum’s ERA (Excellence in Radio Awards) 2013.
“2013 proved to be a good year where our state of the art product, our dedication and hard work paid. We thank all our clients for trusting us with their businesses in an otherwise tough year and our media partners for their unflinching support at all times”, said Anita Nayyar, CEO, Havas Media Group India & South Asia.
“Given our Meaningful Brands research and other 'thought leadership' tools, we are confident that we will replicate the success of the past years. Our 'Digital at the Core' avatar is in sync with the current market realities and is finding a lot of interest and traction among the clients. At Havas Village, we are consolidating creative and media through our unique Meaningful Connection Planning offering”, she added.
“Taking from our Meaningful Brands framework we impart holistic solutions to brand marketing which has been the value differentiator. We believe in client delight and will continue to deliver in 2014” explained Mohit Joshi, Managing Director, Havas Media India.
Havas Media Group bagged significant new businesses - Emirates, Voltas, Amway, Aspiring Minds, Shaadi.com, Wonder Cement, Neo Milk Products, Halonix, Simmtronics, Mobis and Bloomberg TV India amongst others with a roster of clients including Hyundai Motor India, Parle Products Ltd., MTS India, Quikr.com, Taj Hotels, Capgemini India, etc.
Arena India was also launched under Havas Media Group to take on the responsibilities of the global LG Electronics win.
The specialist brands Mobext India for mobile solutions and Ecselis for performance marketing are a part of Havas Media Group India.