MAM

GroupM forms R&D partnership with Singapore Economic Development Board

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/smartcrop_800x800/public/images/mam-images/2015/04/01/groupM.jpg?itok=yu5iKHZI

MUMBAI: GroupM has inked a new R&D partnership with the Singapore Economic Development Board (EDB), the lead government agency for planning and executing strategies to enhance Singapore's position as a global business center.

The three-year plan will support the set-up of a global R&D team in the Singapore market with a focus on developing new data science technologies that extend GroupM’s leading position in media investment management.

Under the terms of the development plan, GroupM will increase the number of PhDs in data sciences and analytics it hires for its Singapore operations, as well as expand its relationship with the country’s advanced science and technology institutions, through a strategic investment by EDB. The collaboration will enhance Singapore’s position in attracting the world’s most talented data scientists through new jobs in the Singapore market. Against a backdrop of fierce global competition for these experts, the partnership will further support Singapore as a key destination for data science and analytics professionals, providing skilled candidates with industry-leading opportunities to develop their careers as part of GroupM.

“The rapid worldwide growth of data-driven advertising has driven a corresponding, and massive, demand for PhD level data scientists to design and implement these next generation media technologies. With today’s partnership, GroupM gains a valuable advantage in attracting the most astute and promising minds to our Singapore R&D operations while advancing Singapore as a world center for the development of the industry’s most advanced media products,” said GroupM Analytics chief data officer and CEO Harvey Goldhersz.

The agreement is unique in the media industry, recognizing GroupM’s preeminence in the data and analytics areas and providing an increased number of data-science jobs in Singapore outside of the academic realm. GroupM’s R&D operations will leverage Singapore’s infrastructure and talent pool to provide professionals with favorable conditions in which to develop their careers.

The Singapore Economic Development Board (EDB) has been working closely with the industry to build up a comprehensive ecosystem as part of its vision for Singapore to become a regional digital marketing hub.

Singapore Economic Development Board assistant managing director Kelvin Wong added, “We welcome the establishment of GroupM R&D in Singapore, and the transformative effect it will have on how brandowners plan and buy media. It will also create opportunities for analytics talent to work in the exciting and fast-moving space of media investment management, and contribute to EDB's goal of developing 2,500 analytics professionals in Singapore by 2017.”

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/05/23/domnic.jpg?itok=KjiuLvwm
Havas develops CTS transparent client facing programmatic solution

Client Trading Solution (CTS) - a game-changing programmatic solution that gives clients complete visibility and control over their campaigns – has been launched by meta programmatic solutions pioneer Havas Group to act as a control tower, offering clients complete visibility across trading desks,...

MAM Media and Advertising Media Agencies
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/05/23/mauresh.jpg?itok=q8a6GxkA
Mayuresh U. Dubhashi new executive creative director at Grey group India

Grey group India has appointed veteran advertising expert Mayuresh Dubhashi as its executive creative director.

MAM Media and Advertising People
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/05/23/gio_0.jpg?itok=8igInoLZ
Aditya Roy Kapoor new brand ambassador of GIO eye-wear

Bollywood star Aditya Roy Kapoor has been signed by Brandzstorm India as the new brand ambassador for Gio Eyewear, and will feature in a new multimedia brand campaign.

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/05/23/Kairav-Engineer_Sagar-Kapoor.jpg?itok=0ZMp5y4K
Astral gets women brigade to warn open defecation

MUMBAI: Open defecation: an issue that has been spoken about at great length in the recent past but has there really been any change in the habit? While the jury is still out there in the open, there are a few brands that have taken the onus of pursuing the cause and educating the masses on the...

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/05/23/MoviEcard.jpg?itok=0Cze2gLL
Carnival Cinemas launches MoviEcard; unlimited films for 30 days at Rs 149

MUMBAI: It’s a marketing tactic that could probably result in some executives skipping work or getting out of their offices earlier and into the cinema halls between Monday and Thursday. Some home bound ladies who stay glued to their TV sets could also join the queue outside the theatres....

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/05/23/Asihwarya-Sonam.jpg?itok=QgnvWD8a
L'Oreal Paris ambassadors brighten red carpet at Cannes Film Festival

MUMBAI: The French Riviera village of Cannes and its festival of films is a location that L’Oreal Paris uses to showcase its ambassadors. This year was no different as India’s leading ladies along with some global icons did the honors.

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/05/22/bbh.jpg?itok=UzZXqaqE
BBH India releases health campaign with real cast and crew

In a unique attempt to create realism, BBH India has released an ad film for the pharma firm Abbott Healthcare Pvt Ltd on TV and digital on 22 May, featuring the real cast and crew of the film who come together to overcome a specific health condition.

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/05/19/Chetan%20bhagat.jpg?itok=UqaFusru
Chetan Bhagat unveils new venture logo on UC News

MUMBAI: India’s best-selling author Chetan Bhagat is now a producer. Bhagat unveiled the logo of his new production company, Chetan Bhagat Entertainment Pvt Ltd, exclusively on UC News, a news and content aggregation platform from Alibaba Mobile Business Group. In a letter to his fans, also shared...

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/05/19/OYO.jpg?itok=t5qrWWVw
OYO among LinkedIn's top 10 for job-seekers

MUMBAI: Action and engagement by over 500 million LinkedIn members have put OYO among the top 10 companies in India that attract the best talent. It is the only hospitality player among the top ten, rubbing shoulders with marquee global and Indian companies such as Alphabet, Amazon, Flipkart, KPMG...

MAM Marketing Brands

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories