MAM

GroupM forms R&D partnership with Singapore Economic Development Board

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/smartcrop_800x800/public/images/mam-images/2015/04/01/groupM.jpg?itok=yu5iKHZI

MUMBAI: GroupM has inked a new R&D partnership with the Singapore Economic Development Board (EDB), the lead government agency for planning and executing strategies to enhance Singapore's position as a global business center.

The three-year plan will support the set-up of a global R&D team in the Singapore market with a focus on developing new data science technologies that extend GroupM’s leading position in media investment management.

Under the terms of the development plan, GroupM will increase the number of PhDs in data sciences and analytics it hires for its Singapore operations, as well as expand its relationship with the country’s advanced science and technology institutions, through a strategic investment by EDB. The collaboration will enhance Singapore’s position in attracting the world’s most talented data scientists through new jobs in the Singapore market. Against a backdrop of fierce global competition for these experts, the partnership will further support Singapore as a key destination for data science and analytics professionals, providing skilled candidates with industry-leading opportunities to develop their careers as part of GroupM.

“The rapid worldwide growth of data-driven advertising has driven a corresponding, and massive, demand for PhD level data scientists to design and implement these next generation media technologies. With today’s partnership, GroupM gains a valuable advantage in attracting the most astute and promising minds to our Singapore R&D operations while advancing Singapore as a world center for the development of the industry’s most advanced media products,” said GroupM Analytics chief data officer and CEO Harvey Goldhersz.

The agreement is unique in the media industry, recognizing GroupM’s preeminence in the data and analytics areas and providing an increased number of data-science jobs in Singapore outside of the academic realm. GroupM’s R&D operations will leverage Singapore’s infrastructure and talent pool to provide professionals with favorable conditions in which to develop their careers.

The Singapore Economic Development Board (EDB) has been working closely with the industry to build up a comprehensive ecosystem as part of its vision for Singapore to become a regional digital marketing hub.

Singapore Economic Development Board assistant managing director Kelvin Wong added, “We welcome the establishment of GroupM R&D in Singapore, and the transformative effect it will have on how brandowners plan and buy media. It will also create opportunities for analytics talent to work in the exciting and fast-moving space of media investment management, and contribute to EDB's goal of developing 2,500 analytics professionals in Singapore by 2017.”

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/07/25/gurukul.jpg?itok=bPkYLh9n
Cricketer Yuvraj Singh joins as partner and brand ambassador at Creator's Gurukul

Cricketing icon Yuvraj Singh has become partner and brand ambassador of Delhi-based new-age business space and services provider Creator’s Gurukul, and agreed to be the face-of-the-brand for the next four years.

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/07/25/suhas.jpg?itok=4sIdtyGy
Rickshaw's design unit nets Future Consumer, Cambay Tiger & BarBar

Mumbai-based creative and communication agency Rickshaw has announced the launch of its design unit so as to cater to client needs and communication requirements.

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/07/25/Anupam%20Roy_1.jpg?itok=XGD4mlA1
JSW portable slag cement TVC launched

MUMBAI: ITW Playworx, the entertainment, media & communication arm of ITW Consulting, conceptualised and managed the launch of JSW Portable Slag Cement and celebration of Salboni Plant at Kolkata recently.

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/07/25/Untitled-1.jpg?itok=--vdD5Ui
Brand Street sets up fourth branch in Chennai

MUMBAI: Brand Street India , an integrated marketing agency, continues geographic expansion with the opening of it’s branch in Chennai. This will be the brand’s fourth office in India and second office in southern India after Delhi, Mumbai and Bangalore. The Chennai branch will be headed by Sreeram...

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/07/25/Aditya_Birla_Fashion.jpg?itok=MSuO2mO0
Aditya Birla Fashion embarks on national expansion

MUMBAI: Aditya Birla Fashion and Retail Ltd.’s Van Heusen Innerwear & Athleisure business has announced a pan-India growth plan in this emerging segment. Since its foray last year, Van Heusen Innerwear & Athleisure has created a strong presence across 1700+ outlets across 80+ towns in South...

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/07/19/guest.jpg?itok=aSc2eH-h
Guest Column: Start-up hacks: A cheat sheet for success

With the convergence of technology and media, we are witnessing tremendous activity in the start-up space.  From content to distribution to broadcast to affiliate opportunities, there is no dearth of new ideas and their backers.  Surprisingly not all of them are covering all their bases to crack...

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/07/24/test.jpg?itok=m4erCRO8
India-Sri Lanka test series net a bagful of ground & instadia sponsors

The folks at India-based sports management firm ITW Consulting are sporting broad smiles on their faces. The reason: a clutch of brands has signed up as on-ground sponsors for the upcoming India vs Sri Lanka test series starting 26 July in the Emerald isle.

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/07/24/ch.jpg?itok=Nyf60UeV
Gutenberg appoints Christina Daniels as director of content for India

Renowned content writer and author Christina Daniels has joined Gutenberg as director of content for India.

MAM Media and Advertising People
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/07/24/tip.jpg?itok=OW-Erj_P
WATConsult gives humorous twist to Motilal Oswal marketing TIP

WATConsult, a leading and awarded digital and social media agency, part of Dentsu Aegis Network along with Motilal Oswal, India’s leading financial service company has launched a digital campaign called #TheOnlyTIP.

MAM Media and Advertising Ad Campaigns

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories