MAM

GroupM consolidates commercial data benchmarking with COMvergence

COMvergence is an independent, international research company

http://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2019/02/09/groupm.jpg?itok=TaGErU1N

MUMBAI: GroupM, WPP’s global media investment group, has announced that it is consolidating the reporting and analysis of its commercial and business development data with COMvergence. COMvergence is an independent, international research company collecting and analysing data from the global marketing services groups, and the marketplace, to provide quarterly reports and more accurate benchmarks for the scale of media agencies’ client billings.

GroupM has worked with COMvergence as a data source for more than three years, each year adding additional markets in a progressive push to consolidate its data reporting with the most accurate resource available. Per the terms of the new global agreement, COMvergence will ensure the accuracy of its methodologies and reporting with annual third-party auditing by an accredited auditing firm.

Global chief growth officer Elizabeth McCune said, “COMvergence has taken an open approach to building its methodology and partnerships for data collection and tabulation, giving us the confidence that when we share data from their benchmark reports to clients and their pitch consultants, it is the most accurate and validated view of the size and scope of our business and competitive set across the globe. Our industry truly needs a focus on accuracy and transparency in this area.

According to COMvergence’s most recent global billings and market share reports, GroupM is the number one media investment group for 2018, with $45 billion of cumulative billings and 28.8 percent market share (based on the total billings for the big 6 groups). In addition, three of GroupM’s agencies – Mindshare, Wavemaker and MediaCom – are in the top 10 rankings for global media agencies.

Feeding COMvergence’s analysis and reports are data from independent, third-parties like Kantar and Nielsen, as well as other research firms, agency performance evaluation companies, and financial analysts. COMvergence also tracks and digests information from the most reliable and respected international and local trade press titles, as well as industry associations including the World Federation of Advertisers (WFA) and the American Association of Advertising Agencies (4As). These strategic alliances are critical to deliver unparalleled research products, market analysis and methodologies. COMvergence also conducts face-to-face meetings and proprietary surveys with CMOs and advertising and procurement directors from the top 100 international advertisers.

COMvergence founder Olivier Gauthier said, “GroupM has been an extraordinary client partner. They, along with the major holding company media groups, have worked with COMvergence since our founding to develop accurate methodologies and a collection of local and global reports that provide true insight into agencies and their performance across the globe. COMvergence stands behind the veracity of our data, and we promise annual audits to provide our clients and the marketplace at-large with utmost confidence in our data and analysis.”

Latest Reads

http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/02/20/kumbh.jpg?itok=Chltbhwl
World’s largest human gathering becomes platform for innovative healthcare campaigns

India is playing host to people from over 100 countries at Divya Kumbh 2019 at Prayagraj where over 15 crore people are visiting to take a dip in the holy waters of sangam.

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/02/20/josp.jpg?itok=7si5YaS-
Joseph Radhik, Joshua Karthik launch 4th edition of PEP Asia Summit

Joesph Radhik and Joshua Karthik are launching the fourth edition of PEP Asia on 20 February to bring together the community of portrait, photojournalism, wedding, wildlife, architectural, landscape photographers among others in India and neighbouring countries.

MAM Marketing Brands
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/02/20/sirona.JPG?itok=7dGxe8as
Sirona’s new campaign encourages women to ‘rise up with menstrual cups’

In a bid to encourage women to move past pads and switch to comfortable, convenient, and environment-friendly menstrual cups, menstrual and intimate hygiene products brand Sirona has launched a new video campaign.

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/02/20/iyer.jpg?itok=g0PDCAey
DViO Digital wins creative, digital marketing mandate for Theobroma

Theobroma, a pan India chain of patisseries has chosen DViO Digital as its creative and digital marketing partner.

MAM Media and Advertising Account
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/02/20/bekc.jpg?itok=28uXTbAH
BECKFriends.com to build a global travel meets logistics business with their new partnership program

BECKFriends.com, a first-of-its-kind peer-to-peer shipping and logistics facilitator platform that integrates travel with logistics, has been recognized as a ground-breaking idea since its very beginning.

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/02/20/saumitra.jpg?itok=bYm1kdXr
Camlin investing in product development, not TV ads

Be it the hilarious ad of its permanent markers that showed a dead man resuscitating back to life because of its indelible power or an emotional and sensitive ad of a little school kid sharing his colour set and sketchbook with a poor boy, Camlin India had once been in the race of most iconic ad...

MAM Marketing Brands
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/02/19/ipsos_0.jpg?itok=m1IuH7qA
Consumer Confidence slips in February: Thomson Reuters-Ipsos PCSI Study

The India Primary Consumer Sentiment Index (Consumer Confidence), as measured by Thomson Reuters in partnership with Ipsos,has shown a downward slide in February by 0.9 percentage points.

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/02/19/ek.jpg?itok=9Dhcnw2C
Praveen Kenneth launches ‘Ek Desh, Ek Hum’ platform

The founder of Law&Kenneth and former chairman Law&Kenneth | Saatchi & Saatchi, Praveen Kenneth, has launched the platform ‘Ek Desh, Ek Hum’ with a video that stresses on the ‘Stronger Together’ theme.

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/02/19/svg.jpg?itok=rCOq0YnY
SVG Media partners BirdEye to launch customer experience platform in India

SVG Media, a digital marketing platform from Dentsu Aegis Network Company, has announced a strategic partnership with US-based BirdEye in India.

MAM Media and Advertising Digital Agencies

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories