‘GroupM Circuit Colombo 2014’ to pave the way for the newest phase in media

MUMBAI: Global digital expert and leading media innovator GroupM on Tuesday announced ‘GroupM Circuit Colombo 2014,’ which will take place in Colombo on 4 December, featuring an impressive line-up of speakers and a comprehensive programme.

GroupM Circuit will be a platform to discuss the future of digital marketing featuring speakers from digital powerhouses Google, Facebook, Xaxis and GroupM. The event will be held at Park Street Mews and will be attended by heads of organisations and heads of marketing of top corporates.

GroupM chief operating officer Sabry Haniz affirmed: “The potential of digital is yet to be fully realised. GroupM will be connecting the digital circuit in Sri Lanka and pave the way for the newest phase in media. We are looking forward to opening minds, inspiring new methods of connecting with audiences, and taking the industry to a whole new playing field.”

Emphasising the group’s commitment to innovation, GroupM South Asia CEO CVL Srinivas commented: “Digital media is gaining popularity all across Asia and it is becoming imperative for brands to go digital. GroupM has been at the forefront of shaping the digital media landscape globally and here in Asia. Through this initiative we hope to answer some of the questions marketers have about digital and share some best in class case studies from around the world."

The opening keynote on the ‘Impact of Digital in Today’s World’ will be delivered by Google India director for ecommerce and online classifieds Nitin Bawankule. A panel discussion on Multi Screen Planning and its relevance to Sri Lanka will follow.

Xaxis India director Atique Kazi will speak on ‘Programmatic that works – The Basics, The Opportunities and The Pitfalls!’ Kazi will shed light on the basics of the subject while explaining how to leverage programmatic advertising, demystify programmatic, dispel misconceptions, and provide pointers to making programmatic work.

A panel discussion on ‘Comparing ROI of Digital Media to Traditional Media’ will follow. Despite digital media being a buzzword within the industry for a number of years, only a handful of brands have tapped its inherent potential; too often, it is a last minute add-on to a media plan. This discussion will plumb the depths of this topic, comparing the ROI between traditional media and its digital counterparts.

GroupM India Social Practice Head Karthik Nagarajan will address the topic: ‘Can Social have a Strategy?’ While going viral is the marketer’s dream, the internet is a graveyard of many such initiatives. This session will analyse the success of some of the most socially-active brands globally and delve into their strategies through case studies.

His session will be followed by a panel discussion on ‘The Value of an Online Influencer’. Trends in data suggest that the modern consumer is increasingly wary of an advertiser’s promise, relying more on external recommendations, which are perceived to be unbiased. The discussion will explore the value of an online influencer to a brand, and how best to leverage a positive review, and manage negative sentiments.

Facebook Global Marketing Solutions Agency Head Vidyadhar Kale will discuss ‘From Mobile Marketing to Marketing in a Mobile World’. He will explore mobility and how it will be the driving force for Facebook, and digital media overall. The address will include data on Sri Lankans and mobile trends.

The panel discussion ‘What’s Next in Digital?’ will evaluate the receptiveness of the relatively conservative Sri Lankan audience and will explore both, a forecast for digital media in Sri Lanka, as well as how communications teams can best exploit these trends. This will be followed by the keynote panel discussion moderated by GroupM South Asia CEO CVL Srinivas on ‘Marketing in the Digital Age,’ as he speaks to leading marketers across brands in Sri Lanka on their experienced with digital media and advertising.

The GroupM Circuit Colombo will also feature an interactive ‘Experiential Zone’ by Crossworks Digital Experiential Lab showcasing state of the art technology for participants to experience first hand. The inspiring collection will include a Holobox display unit, a Directional speaker, Marker based AR on brochures and magazines, a Digital Sampling Tray, an Oculus rift, a Virtual Wardrobe, a Recipe Vending machine, and a Magic screen.

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