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GroupM acquires majority stake in Turkey’s directComm

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MUMBAI: WPP’s GroupM has acquired a majority stake in directComm Marketing Group, a leading provider of integrated direct marketing services in Turkey.

directComm specialises in digital marketing, customer relationship management, events and social media. Clients include Turk Telekom, Siemens and Sony Mobile. Founded in 2000 and based in Istanbul, directComm employs around 70 people. 

Unaudited revenues for the year ended 31 December, 2014 were approximately $6.5 million, with gross assets at the same date of approximately $3.2 million.

This acquisition continues WPP's strategy of investing in fast growing and important markets and sectors and strengthening its digital capabilities. WPP's digital revenues were $6.9 billion in 2014, representing 36 per cent of the Group's total revenues of $ 19 billion. WPP has set a target of 40-45 per cent of revenue to be derived from digital in the next five years. 

Turkey is one of the Next 11 growth economies where WPP companies (including associates) generate revenues of over $1 billion and employ over 10,000 people. In Turkey itself, WPP companies (including associates) generate revenues of around $120 million and employ approximately 1,300 people.

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