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Dentsu buys Brazilian mobile solutions company Pontomobi

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MUMBAI: In a bid to strengthen its presence in Brazil?s fast growing mobile advertising market, Dentsu Aegis Network has acquired the Brazilian mobile marketing agency Pontomobi Tecnologia Informatica, Ltda.

The acquisition is, however, subject to approval by Brazil?s regulatory authority.

Founded in 2007, Pontomobi provides a range of services including consulting and development related to mobile strategies for companies, products and services, website construction, the development of applications and games, the provision of a variety of solutions that utilise the proprietary mobile marketing platform developed in-house, and push notification promotions and vouchers that are sent via a short messaging service (SMS).

Post-acquisition, Pontomobi will become part of full-service digital agency Isobar, one of the Group?s eight global network brands, and will be rebranded Pontomobi ? Linked by Isobar. The agency will work in collaboration with other Group companies to further expand its presence in Brazil and deliver even more innovative solutions.

According to US research firm eMarketer (March 2015 forecasts), mobile ad spending in Brazil is expected to grow from $250 million in 2014 to $3.34 billion in 2019.

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