Dentsu Aegis Network wins big at Asian Customer Engagement Forum Awards

MUMBAI: Dentsu Aegis Network exhibited enormous dominance at the Asia Customer Engagement Forum (ACEF) awards that were held on 25 April at Taj Lands End in Mumbai.

While Dentsu Aegis Network’s iProspect Communicate 2 was named the Most Admired Agency in digital marketing, Carat Media Services India/psLive was named the Most Admired Agency in events and promotions.

Posterscope India bagged the award for the Most Admired Agency in out-of-home media as well as the Most Admired customer-engaging agency in retail touch points & merchandising.

Additionally, Posterscope APAC regional director Haresh Nayak was honored with the Outdoor advertising professional of the year award.

Posterscope India bagged a total of 27 awards including eight golds, 12 silvers and five bronze metals along with the agency titles. It was their work for clients such as Mother Diary, Philips, Nissan, Disney, Mattel, beam Suntory, Datsun and Movies Now, which brought home the awards in the following categories - effectiveness, creativity and successful use technology in retail, outdoor and ambient spaces.

Carat was awarded a total of seven wins- five Gold and two Bronze. The Philips Aquatouch ‘New way to shave is here’ campaign was awarded Gold for Promotion using Events.

Philips LED lights ‘Change karo save karo’ campaign won Gold for successful use of technology. The overall activation was done in tandem with their sister concern PSLive, which is into all things activation.

Philips Trimmers bagged Gold for Best use of Celebrity Endorsement. The Philips Airfryer campaign added yet another Gold to the tally under Creativity on Television category. The fifth Gold came in the form of The Most Admired Agency for Events and Promotions.

Carat also won two Bronze metals for Philips Kerashine Range and Preethi Blue Flame Gas Stove launch campaigns.

iProspect Communicate 2 picked up a total of four metals across various categories. The Big Bazaar ‘Everything for Nothing’ campaign was awarded a Gold metal for ‘Promotion using Digital Marketing’.

The agency also picked up two awards in the Successful Use of Technology category, a silver and a bronze for their Cleartrip and Koovs campaigns, respectively. In the Online Media category, iProspect Communicate 2 picked up a bronze medal for its work for HDFC Bank.

Amongst the other Dentsu Aegis Network agencies, Isobar India won the Silver in the promotions category for Digital Marketing for its work on Microsoft Lumia. Vizeum won a Gold for Viacom 18’s MTV Campus Diaries under the events category.

Dentsu Aegis Network chairman and CEO, South Asia Ashish Bhasin said, “I am thrilled to know that the Dentsu Aegis Network has been able to achieve such recognition at a pan-Asia level. Sustaining customer engagement in this competitive market is a key task for our clients and I am happy that all our Dentsu Aegis Network companies have worked together to achieve this.”

“It is a further testimony to our unique one P&L operating model, whereby we are able to provide our clients all the benefits of specializations without the hassles of dealing with silos. Heartiest congratulations to iProspectC2, Posterscope, Carat, psLive, Isobar, Vizeum and to Haresh Nayak for their respective wins. This further strengthens our position as the only network in India that can provide all marketing communications and media services, of world standards, under one umbrella,” added Bhasin.

Latest Reads
SVG Columbus debuts with big wins at IAMAI's 8th India Digital Awards

SVG Columbus has been honoured with 2 Golds and 1 Silver by the Internet & Mobile Association of India (IAMAI) on its debut. For the record, SVG Media was acquired by Dentsu Aegis Network in April 2017. Post the acquisition, SVG Media launched Columbus – an agency focused on Data Driven...

MAM Marketing MAM
81% Indians find ads intrusive: KMB study

MUMBAI: A well-executed multichannel campaign is a thing of beauty. But over one in four of the campaigns we see are not well integrated, and consumers are much more critical than marketers about campaign connectivity. Also, less than half of all campaigns take full advantage of different channels...

MAM Marketing MAM
Vivo YouTube campaign saw better response using Vogon

MUMBAI: Chinese smartphone brand Vivo rolled out a digital campaign - ViewTube, giving a new wave to YouTube’s ongoing TrueView Ads. With the launch of its V7 model, Vivo leveraged Google’s Director Mix tool to launch a campaign that offers a unique creative solution to gauge higher viewer...

MAM Marketing MAM
Big Bazaar launches game to promote R-day sale

MUMBAI: Hypermarket chain from Future Group, Big Bazaar, has created a mobile game to promote its mega property, ‘Big Bazaar Sabse Saste 5 Din’. Designed and executed by L & K Saatchi & Saatchi, Big Bazaar’s innovative deal game is set to transform the shopping experience in India....

MAM Marketing Brands
Inito gives anxious couples hope through its new ad

The desire to have children is something that is harboured by millions of couples. But, in the eagerness to do so, many times this whimsical process ends up becoming strenuous and stressful for many. In order to help beat the woes for many such couples, Inito, a medical technology company, has...

MAM Marketing Brands
Vernacular content consumers to be 2.5 times English by 2021: Deloitte

MUMBAI: Deloitte India has launched the eighth edition of its report on technology, media and telecommunications which predicts major advances in machine learning, voice over LTE (VoLTE) technology services and over-the-top (OTT) platforms, apart from other trends.

MAM Marketing MAM
IAA's new initiative seeks to end rigidity in office timings

A new social initiative titled #WorkToLiveToWork has been undertaken by the International Advertising Association’s (IAA) India chapter with Nandini Dias, managing committee member of IAA and CEO of Lodestar India, at the helm. Dias lost two colleagues in separate accidents related to railways...

MAM Media and Advertising People
PVR promotes cleaner air

MUMBAI: Cinema exhibition company PVR Pictures has launched a new campaign called, #BeTheCommuter with an aim to promote clean air and curb pollution.

MAM Marketing Brands forays into furniture

MUMBAI: In a move to further expand its product categories,, India’s first B2B e-commerce platform for hospitality procurements has announced its entry into furniture, fixture and equipment (FF&E) segment.  With over 50 brands and more than 5000 products from across the globe,...

MAM Marketing Brands

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories