MAM

Dentsu Aegis Network launches psLive

http://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/mam-images/2014/04/15/Ashish%20Bhasin.JPG?itok=EADTVRY3

MUMBAI: Dentsu Aegis Network has announced the launch of experiential marketing agency psLive in Asia Pacific.

During 2014, psLive will be rolled out to all key Asia Pacific markets.  Dentsu Aegis Network South Asia chairman and CEO Ashish Bhasin will take on the additional role of chairman APAC, Posterscope and psLive ? Asia Pacific.

Dentsu Aegis Network Asia Pacific CEO Nick Waters said, ?psLive will play an important role in Asia Pacific, particularly in key markets like ANZ, South East Asia and India. We see this as a fast growth area for our business in the years to come.?

Detailing the plans for psLive in APAC, Bhasin said: ?We will begin with rebranding our existing, vibrant experiential business in markets like India, Malaysia and Indonesia in the near future, to psLive. In Asia Pacific the below the line part of marketing communications spend for key clients is growing at twice the rate of above the line spends. psLive gives us a unique opportunity to offer diverse, professional experiential marketing solutions to our clients in APAC. Country specific, customized services will be offered spanning across activation, events, rural marketing, PR, partnerships and other areas, depending upon the needs of each market.?

psLive Worldwide chairperson Annie Rickard commented, ?The experiential market is growing rapidly.  Social media and smartphones have transformed experiential, giving it scale and measurability. Our network operating model means that we will be able to bring media insight into brand experience, which will ensure we deliver relevant innovation to our clients.?

psLive will announce country wise and marketwise roll out plans shortly, beginning with India, where the psLive launch will be announced soon.

Latest Reads

http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/09/25/Sanjay_Tandon.jpg?itok=vCwtVTX7
Former FCB Ulka COO Sanjay Tandon joins Thinkstr as CEO

Thinkstr, an independent multi-functional agency based in Gurgaon has announced the appointment of Sanjay Tandon as chief executive officer (CEO). Prior to this, Tandon was the chief operating officer (COO) at FCB Ulka.

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/09/24/flipcart.jpg?itok=v03epqoi
Marico launches newest brand “True Roots” on Flipkart

Marico Ltd has launched its newest brand ‘True Roots’, that delays hair greying from the roots. It has been launched on Flipkart as a digital-first brand. Radhika Apte launched the brand and spoke about the #FaceItSolveIt philosophy.

MAM Marketing Brands
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/09/24/raymond.jpg?itok=hzsBELgK
Raymond weaves spirit of craftsmanship with 'Sui-Dhaaga- Made in India'

Raymond has announced an association with Varun Dhawan and Anushka Sharma’s much awaited film Sui Dhaaga- Made In India, which aims to promote skill development and entrepreneurship in rural and semi-urban India.

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/09/24/red-label.jpg?itok=xZRpOLJf
Brooke Bond Red Label, Star Sports join cricket stalwarts after 22 years

The India versus Pakistan match in 1996, a knockout clash, had all the makings of a classic. Pakistan opener Aamer Sohail had hammered Venkatesh Prasad for four to the square boundary and brashly signaled the bowler to fetch the ball.

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/09/24/iaa-president.jpg?itok=afZQZnh1
Punit Goenka elected​ President of IAA India Chapter

Punit Goenka, Managing Director & CEO, Zee Entertainment Enterprises Ltd (ZEEL) was unanimously elected President of the India Chapter of the International Advertising Association (IAA) at its AGM held on 24th September 2018 in Mumbai.

MAM Media and Advertising People
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/09/24/Be-Younique-collats.jpg?itok=wceRjQJ5
John Players celebrates the power of individuality with the launch of its latest AW'18 collection

Celebrating the spirit of today’s youth which is playful, fashionable and cool, John Players – ITC’s popular youth fashion apparel brand, unveiled its latest Autumn Winter’18 Collection in stores today.

MAM Marketing Brands
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/09/24/JWT5.jpg?itok=K21SjOYk
JWT elevates Tista Sen and Priya Shivakumar

MUMBAI: J Walter Thompson's (JWT) Tista Sen has been elevated as the regional creative director of India with the additional responsibility of JWT Sri Lanka. Sen is currently national creative director (NCD) at the agency.

MAM Media and Advertising People
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/09/24/Tanmay-Mohanty.jpg?itok=EymaE5O9
Zenith wins the domestic mandate of Welspun India

Zenith has bagged the media duties of Welspun India’s domestic business. Welspun Group is one of India’s fastest growing conglomerates with a net worth of $2.3 billion. The business was won following a rigorous multi-agency pitch. The mandate includes media investment and strategic partnership...

MAM Media and Advertising AD Agencies
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/09/24/Evara.jpg?itok=vM0F8gv6
PGI's New Campaign celebrates the #DaughtersOfToday

Society is constantly evolving and progressing. The expectations we have of each other, the way we relate to one another, we find often ourselves in a state of evolution. At the centre of this is the daughter of today. She’s modern, independent and strong-willed, who in her own unique way, will...

MAM Marketing MAM

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories