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Dentsu Aegis Network acquires majority share in Flexmedia

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MUMBAI: Dentsu Aegis Network has acquired Thailand based digital advertising agency Flexmedia.

Joining one of Dentsu Aegis’ eight global network brands - global performance marketing agency iProspect - the agency will be known as Flexmedia iProspect. The acquisition will significantly scale iProspect’s digital credentials to become the largest performance marketing agency in Thailand and strengthen the already significant Dentsu Aegis Network business locally.

Founded in 2005, the digital agency led by Nathamon Kongthananon as CEO, Komjak Kamthornpasinee as chief marketing officer and Pichit Chearjaraswongs as chief technology officer, has grown to a team of 33 marketing professionals currently servicing international and local brands such as Sumsung, Sansiri, and Siam Commercial Bank.

Nathamon will continue as CEO of Flexmedia iProspect, reporting to Dentsu Aegis Network Thailand CEO Amornsak Sakpuaram.

Dentsu Aegis Network Southeast Asia CEO Dick van Motman said, “Over the last five years, admittedly starting from a very low base, the estimated number of Internet users in Thailand has increased sixfold. The country continues to rank among the top 30 economies worldwide and second among emerging economies of East Asia on the ease of doing business. The combination of iProspect and Flexmedia in Thailand will allow us to bring best-in-class performance marketing, data and analytics to our clients, thus adding to a strong, dynamic network in a robust market like Thailand.”

iProspect Asia Pacific CEO Ruth Stubbs added, “With the improved scale and diversity of product and skillset, a combined Flexmedia/iProspect offering will allow iProspect to not only better manage global and local clients, but also to provide true leadership in performance marketing.Flexmedia offers us a seasoned team that can represent the iProspect brand to create relevance in the emerging Thai digital landscape.”

“We are thrilled to join the iProspect and Dentsu Aegis Network family. This new partnership will strengthen and grow the company and I look forward to harnessing the global skills and resources to deliver great work for our clients,” said Kongthananon.

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